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Marketing Executive – Product Pre-Sales Enablement
2 months ago
Team – Adviser and Employer Distribution
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working
Top 3 skills needed for this role:
Being adept with working in a fast paced business environment
Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B communications
Good organisational skillsWhat this role is all about:
A fundamental component of our team is our aim to build engaged relationships with our health and life insurance adviser community, ultimately supporting the retention and sales targets of our sales teams.
You’ll be working as a Marketing Executive within Vitality’s Adviser and Employer Marketing team, looking to create amazing adviser experiences and supporting Vitality’s distribution teams in the pursuit of advised health and life insurance business.
A key element of the role will provide support in the delivery of product-related marketing campaigns across Vitality’s product lines – health insurance and life insurance - for the intermediary market. This role will also be involved in development of content for pre-sales marketing assets such as brochures, sales aids as well as our communications programme for our health and life adviser community.
Key Actions
Working closely with our product and technical marketing teams, you will deliver pre-sales marketing material suitable for different scenarios within the intermediary sales journey, as well as bespoke material for a variety of audience groups.
Create all Financial Promotions with adherence to both FCA guidelines, and Vitality’s tone of voice and identity guidelines and ‘clear, fair, and not misleading’ rules using agreed Communication Code phrases and descriptions. Get approval of all pre-sales marketing material through rigorous internal compliance approval processes.
Good experience in writing, managing, improving and governing content across digital channels with a creative eye.
Help to ensure a positive ROI from all marketing activity through clear tracking and measurement and providing recommendations for optimisation.
Build and maintain close working relationships with various stakeholders
Share responsibility for reviewing and maintaining the marketing and literature orders inbox and responding to requests for marketing activity on behalf of the marketing team.Essential Skills needed to fulfil this role:
2+ years of marketing experience, preferably within financial services.
University level education – ideally in Marketing or an equivalent qualification such as CIM/IDM.
Good ability to create, build and design compelling on-brand content and campaigns for advisers and Vitality sales teams across a variety of marketing channels, including pre-sales marketing assets such as sales aids, webpages and emails.
Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B communications.
The ability to clearly explain and champion digital best practice to stakeholders and marketing peers.
Analytical skills with the ability to collect and analyse data in order to optimise pre-sales marketing asset strategy across a variety of channels.
The ability to take ownership of work and tasks from start to finish.
Good ability to manage expectations with stakeholders and communicate issues and barriers.
Good presentation and writing skills with the ability to turn “the complex” into simple language.
Strong sense of quality control and attention to detail, with a good sense of ownership and accountability.
Good ability to inject fresh ideas and creativity into the wider marketing team.So, what’s in it for you?
Bonus Schemes – A bonus that regularly rewards you for your performance
A pension of up to 12%– We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance – With its own set of rewards and benefits
Life Assurance – Four times annual salaryIf you are successful in your application and join us at Vitality, this is our promise to you, we will:
Help you to be the healthiest you’ve ever been.
Create an environment that embraces you as you are and enables you to be your best self.
Give you flexibility on how, where and when you work.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Give you the space to try, fail and learn.
Provide a healthy balance of challenge and support.
Recognise and reward you with a competitive salary and amazing benefits.
Be there for you when you need us.
Provide opportunities for you to be a force for good in society.We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024
Diversity & Inclusion
We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. To learn more please visit our Careers page.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early
