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Content Manager
4 months ago
Content Manager
to join a dynamic marketing team. As a Content Manager, you will be responsible for developing and implementing comprehensive content plans across various channels.
Your role will be pivotal in driving digital leads through organic and paid channels and enhancing the brand visibility through compelling content and copy.
The offices are based in Wellingborough with 3 days in the office, 2 days working from home.
Content Planning & Development
Content planning – owner of the content plan for the brand and its productsnGoogle ads – creating and managing compelling Google Ads copy based on keyword research and managing the digital marketing agency PPC team to expand PPC effectiveness.nSEO planning and delivery – working with the digital marketing agency SEO team to deliver increasing traffic volumes for the website and improved EEAT scores.nWith the Social Media Manager, create and deliver the LinkedIn strategy – paid and organic.
Copywriting
Responsible for copy production for a range of assets – a combination of inhouse production by the jobholder, supported by freelance copywriter services where required, inhouse expert opinion and agency support.nManages the articles/whitepapers/press opinion commentary, ensuring that there is ongoing visibility and growth of followers/leads for content output.nResearches and recommends newsworthy themes for new articles/content.nWorking with the Social Media Manager to create scripts/storyboards for video content.nCopy production for landing pages – either produced inhouse or in conjunction with the digital marketing agency.nEmail campaign copy production.nCampaign copywriting.nWith the Social Media Manager, produces compelling case studies for promotion on the website and other relevant channels.
Channel/Media Optimisation
Implement and optimise SEO strategies to improve search engine rankings and drive organic traffic.nConduct PPC advertising test campaigns, ensuring cost-effectiveness and ROI.nAlign digital advertising with website content.
Agency Collaboration and management
With the Marketing Director and Website Lead, manage the daily and weekly outputs of the digital marketing agency for SEO.nManage the plans and output of the digital marketing agency for digital PR and the mainstream PR agency. Generate and execute ideas for PR initiatives.
Ideally you will have:
Ideally a mix of B2B and B2C experiencenExceptional writing skills.nMarketing or Digital Marketing qualificationsnUnderstanding of PPC, SEO, SEM, social media (LinkedIn experience essential), email marketingnStrong understanding of brand image and tone of voice.nProven experience in writing for complex topics or businessesnProficient in using analytics tools to track and measure digital marketing performance.nExcellent communication and collaboration skills.
If you have a strong background in content creation, copywriting, SEO, and digital marketing, and a creative mindset, we would love to hear from you.
Salary is approximately £35,000pa dependant on experience plus a perfomance bonus.