Marketing Director, GTR

2 weeks ago

London Area, United Kingdom Beam Suntory Full time

What makes this a great opportunity?


Strategically lead the marketing function for GTR across the different core pillars, brand management, digital, innovation and in-house agency. Lead the development and growth of a portfolio of core and prestige brands across the GTR global footprint with a particular focus on acceleration value over volume and deliver an elevated shopper experience through full funnel consumer programs.


Role Responsibilities:


Leadership & Talent Development.

  • Lead a multi-cultural and globally dispersed team to develop and deploy strategy for a global channel to achieve financial, strategic and long-term brand equity objectives


(Gemba) Insight:

  • Lead the understanding of global cultural and category differences and similarities to ensure that our Brand Strategies are fit for purpose across multiple markets.
  • Demonstrate strong financial acumen linking brand strategies and budget management/recommendations to both short and long-term P&L delivery.


Brand Foundations & Stewardship:

  • Lead the the implementation & adaptation of the brand’s distinctive ID and design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.


Strategy & Planning:

  • Lead to develop a focused GTR innovation strategy and pipeline based on the biggest value pool opportunity, to unlock our brand strategy and achieve commercial objectives.



Experience, Key Skills & Competencies


  • 15+ years’ consumer marketing regional/global experience. Global CPG, travel retail experience preferred. Ideally global or cross market brand experience.
  • Proven regional/global leadership in managing and developing teams successfully and, ideally, has experience of leading diverse, global teams and talent
  • Strong commercial experience with P&L responsibility and demonstrated track record of engaging effectively with commercial partners to drive alignment and performance.
  • Strong Commercial and Financial Acumen with a focus on driving sustainable profitable growth and being astute in all areas of the commercial P&L (product and channel mix, investment, logistics, COGS, pricing) and budget management

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