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Marketing and Content Executive B2B

2 months ago

Maidstone, United Kingdom Mistral Recruitment Full time
Marketing and Content Executive(B2B)
Location: Maidstone
Salary: £26000pa
Full time
On behalf of our well established Media and Publications client, we are looking for a Marketing and Content Executive to join their team in the Kent office with occasional travel to both their London and Surrey offices.
This role is responsible for marketing virtual, live and hybrid events across the group, working cross-functionally with other events, conferences and editorial team members to bring the events to life by introducing strong marketing campaigns, creating written and visual content, and promoting this content using the most appropriate platform. You will also liaise with the sales team to ensure value is generated from your efforts.
You must be able to work from your own initiative, have a passion for communication and be able to formulate and drive marketing plans across print, digital and social media.
This vacancy would suit a recent graduate with a degree or similar qualification in marketing – or someone currently working in a junior marketing role looking to take on more responsibility.
As part of the team, you will need to be a quick learner and strive to develop your skills, grow the role and take on more responsibility over time.
Core responsibilities
You will be supporting a portfolio of prestigious awards schemes, conferences and digital events to grow entries, attendance and engagement.
* Create, manage and analyse digital and print marketing campaigns
* Drive interest, registrations, entries and attendance to live and virtual events
* Write engaging marketing content, including newsletters, blog posts, articles, advert copy, and social media posts
* Design campaign materials utilising Adobe applications and collaborate with the design team to create new fresh ideas. Including HTML emails, banners, print adverts, press releases and general promotional materials
* Develop strong relationships with internal and external stakeholders, including digital, editorial and sales teams plus steering committees, judges, speakers, external event planners and media companies
* Attend conferences and events in the UK and abroad
* Work with the database team to manage contacts and mailing lists
* Produce high quality events material in print and digital formats (eg: online graphics, tickets, brochures, pop-ups, any further sponsored material)
* Produce and manage judging process materials, packs, forms etc
Experience and skills
This role would suit either a junior candidate – where training will be given – or a more experienced marketing executive with knowledge of B2B marketing campaigns.
The successful candidate will have a great eye for detail, enjoy working in a fast-paced environment, work well in a team and have the confidence to take responsibility when required.
* Fantastic organisational skills and attention to detail
* Excellent communication, teamwork and relationship building skills
* Knowledge of B2B marketing
* Experience of HTML and Adobe Suite
* Knowledge of mass email systems (eg: Mailchimp, Campaign Manager, MooSend etc)
* Excellent written English and ability to write content for articles, press releases, adverts etc
* Experience of creating and managing marketing campaigns
* Social media management and marketing
* Knowledge of Wordpress or similar content management systems
* Examples of your writing and communication skills
* A degree in marketing or equivalent experience
This is a full-time position predominantly based 4 days a week in Maidstone and 1 WFH however occasional travel to London and Surrey will also form part of this role (Travel expenses to other offices will be covered by the company). As occasional international travel will form part of your duties in order to attend events, a valid passport will be necessary. All conference travel costs will be covered by the company.
If you think this is the role for you, we'd love to hear from you