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Customer Insight Executive

3 months ago

Newcastle Upon Tyne, United Kingdom Parkdean Resorts Full time

The Customer Insight Executive will be responsible for carrying out customer and market surveys and understanding behaviour trends to help define customer and brand strategy. They will have good understanding of our customers in both the holidaymaker and holiday home ownership markets, assisting the Head of Analytics and Acquisition analyse and define business opportunities and challenges.

So, why Parkdean Resorts?

Well, besides the one-of-a-kind team culture and stunning locations across the UK, we can offer:

  • Up to 50% off holidays with us
  • 25% off holidays for friends and family
  • 30% off park activities, food and drink
  • Clear career progression pathways

We want to be a force for good for our parks, people, and planet. Our passion is to secure the sustainability of our business, create positive change, and leave a green footprint for future generations to enjoy.

What you will be doing...

  • Assist and with customer insight strategy and tools.
  • Manage insight projects, including primary research (customer feedback, NPS) and customer analytics.
  • Maintain customer metrics for Parkdean Resorts to enhance and understand customer behaviour, lifecycle, and customer segments and demographics for both holidaymaker and holiday home owners.
  • Assist in interpreting and translating the results into recommendations for our internal stakeholders to actively drive product development, customer engagement, marketing campaigns and retention.
  • Manage the relationship with external partners for qualitative and quantitative research.
  • Work closely the Head of Analytics and Acquisition to understand shareholder issues, translate them into insight briefs, and use the results to shape their strategy.
  • Contribute to the preparation and delivery of regular brand and market insight updates at Business Franchise and Enterprise levels.
  • Help manage consumer and customer insights activities that fulfil business customer marketing campaign requirements.
  • Support the wider team in customer profiling, and subsequent product and service offering
  • Continuously celebrate success and achievement with the team, ensuring a high level of consistent engagement
  • Consistently seek out new personal development opportunities including pre-existing courses found in the internal training brochure
  • Ensuring quality, compliance and Health & Safety standards across Marketing.

Some of the skills we’re looking for:

  • Appropriate degree or professional qualification and skill demonstrating insight and analytics.
  • Strong analytical and numerical skills.
  • An understanding of Qualitative and Quantitative research.
  • Good ability to interpret results from sources such as Excel and focus group transcripts.
  • Project management experience.
  • Strong communication skills both written and verbal.
  • Strong attention to detail and proof-reading skills.
  • Strong planning and organisational skills.
  • Flair for creative writing and developing creative artwork.
  • Good presentation skills.
  • Exceptional relationship skills.

Whatever you do, please don’t filter yourself out We are often flexible when considering an applicant’s skills and experience for a role. So, don’t be put off if you don’t tick all the boxes.

Are we the right fit for you?

At Parkdean Resorts we don’t leave unforgettable moments to chance.

We pitch in, we have fun, and we grow, challenging and inspiring each other to make great things happen every, single, day. We’re the people people, Parkdean people - we’re family, ensuring holiday happy is never far away.

Parkdean Resorts is committed to Safeguarding and promoting the welfare of Children and Adults at Risk. Background checks including DBS (or equivalent) will be carried out if appropriate.

We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests, please contact the team at