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Head of CRM

3 months ago

London, Greater London, United Kingdom Guardian News & Media Full time

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account.

Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives.

We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a
Head of CRM (Reader Revenue) to join the Digital Reader Revenue (DRR) team.

Reporting into the Director of CRM & Engagement this is an opportunity to play a key role in the DRR leadership team.

It's an exciting time for the DRR team and in this role you will be responsible for a key pillar of our ambitious Reader Revenue strategy.


You'll play a key role in maximising the revenue we generate from known audiences, across existing readers and customers on both Web, App and Newsletters.

Furthermore, the role will also be responsible for delivering campaigns to our known audiences, for example on climate journalism and in 2024, the US election

About the Role

  • Primarily responsible to set CRM monetisation strategy & oversee its delivery across The Guardian's known audiences (signed in / registered users), across Web, App and Newsletters.
  • Manage a team of 5 people who are responsible for acquisition, upsell/crosssell and lapsed program as well as delivering our marketing campaigns.
  • Work closely with the Commercial department to set ambitious financial targets to deliver the Digital Reader Revenue annual budget and make sure the team understands and achieves them
  • Work closely with Data and Product teams to leverage our first party data to create propensity targeting models and oversee their implementation in CMT to drive revenue at scale across new users and existing customers

About You

  • You will be able to demonstrate solid experience and proven track record in revenue generating roles in marketing teams and CRM (preferably but not essentially via Braze).
  • Ideally we are looking for someone with previous experience in either acquisition, upsell/cross sell marketing, loyalty programs and performance marketing.
  • You'll have previous experience in managing medium sized teams with experience across CRM, Paid performance and partner management (including agencies).

At the Guardian, many of our staff work flexibly and we will consider all requests for flexible working arrangements.

How to Apply


To apply, please upload your latest CV and a cover letter which outlines why you'd love to take on this role, and why you're a great match for what we're looking for.


Benefits at the Guardian

Culture & Wellbeing
We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace.


You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day.

We offer great tools to help you prioritise your wellbeing including free yoga and pilates. These run alongside our corporate gym membership and cycle to work scheme.

Learning & Development
We encourage personal and professional growth.

Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.


Our Working Environment
We take pride in our surroundings and are pleased to offer versatile meeting rooms and colourful communal areas. We have a brilliant canteen that caters to breakfast, lunch and dinner, with views overlooking Regent's Canal.

Additional Benefits & Policies
We offer 30 days annual leave per annum, plus an additional 5 day holiday purchase scheme. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).

We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving.

Season ticket loans are also available.

You are entitled to life cover, income protection, healthcare, sick pay and eye tests. You can also opt in to dental insurance.

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Job Number

211

Location

London, United Kingdom

Business Area

Retention

Employment Type

Full time