Global Client Insight Lead

2 weeks ago

London, Greater London, United Kingdom Havas Group Full time
Hybrid

Agency:
Havas Media Group

Job Description Summary:
Havas is one of the world's largest global communications groups, operating in over 100 countries.

The Group is made up of three major divisions:
Havas Creative Group, Havas Media Group and Havas Health & You.


We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment.


Our role at Havas Media Network is to create the best Media Experiences capitalising upon the most Meaningful Media to build more Meaningful brands.

Uniting brands and people through meaningful connections that drive business success.

We are the fastest growing of the global networks and have a challenger brand mentality.

We share one common purpose:
to bring media and creative closer together for the benefit of our clients. Our culture is best described as dynamic, entrepreneurial, and collaborative.

We have dedicated teams working in service of our global client base across strategy, insight, media, creative and digital.

We are organised across a number of international team hubs with the largest in the UK, France, Spain and Germany.


We believe in modelling team structures after those of our clients and are set up to meet the unique requirements of each, from centralised one-hub market management to more coordinated or decentralised needs, adding value by leveraging central and local media expertise and the totality of our clients' media investments.

Job Summary


The Global Client Insight Lead will play a critical central role leading and coordinating the delivery of strategic insights for our international client base further cementing our position as an insights driven organisation that is the envy of the industry.


Working as a pivot between global client teams and local markets, this role will lead efforts to provide critical sources of insight from Havas local markets and appropriate market research studies and in turn market leading strategies for our clients.


Job Description:

  • Mission & Responsibilities
Source best in class studies in support of the Intelligence Phase of the Media Experience (Mx) system identifying, coordinating and supplying insight including, but not limited to:

  • Media landscapes and trend analysis
  • global, market, audience
  • Local cultural moments / events / opportunities (local holidays, key political/sporting/entertainment events, etc)
  • Local tech & innovation opportunities
  • Trends e.g. fashion/music/influencers /luxury
  • Competitive spend analysis
  • Partner with international client teams to address insight needs with relevant, actionable recommendations for studies, identifying and coordination from either local markets or ad hoc studies.
  • Provide governance in our ways of working, rollingup requirements to cut out the duplication and minimise inefficiencies.
  • Formulate powerful presentations highlighting results to provide strong insights and the basis therefore for excellent client strategies
  • Vendor management local market vendors / vendor sense check / opportunity mining
  • Lead for specific global client requests (e.g. JDE Meaningful Brands + Health tracker)
  • Actively contribute to new business pitches, developing solid insights and playing an active role in turning these into strategies
Key regions are focus are EMEA, US and APAC (China, Hong Kong, Japan, South Korea, Australia)

  • Experience
10 years plus professional experience in insight gained in media, brand, consultancy or market research

Competencies

  • Strong familiarity with brand insights and measurement frameworks.
  • Brings a strong understanding of consumer and marketing insights offerings vendors
  • Curiosity, communication, and critical thinking.
  • Storytelling
  • A strategic thinker with the ability to interrogate a brief, get under the skin of the challenge, and create powerful strategies for our clients.
  • Confident and engaging personality with strong communication skills building strong connections with internal and external stakeholders of multiple levels.
  • Comfortable operating with significant autonomy in a matrix environment.
  • Makes connections and builds supportive relationships with a diverse group of people, with differing experiences and personalities and locations. You're equally confident working collaboratively as you are independent and can manage your own workload.
Technical Skills

Business intelligence & analytics software

  • Insight solutions (Content Io, Canopy, Perfect Match)
  • Audience measurement tools (Comscore, Nielsen)
  • Data Visualisation (e.g Tableau)
- #LI-AC1

Skills:
Market Research, Qualitative Analysis, Research Studies (Inactive)

Contract Type:
Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and

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