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Subscriptions (Ecommerce) Trading Specialist

3 months ago

London, Greater London, United Kingdom D.C. Thomson & Co. Ltd. Full time
DC Thomson

Closing Date: 11/08/2023

  • London
  • DC Thomson


At DC Thomson we are a business with a purpose - to make a positive impact on the communities we serve.


We are home to some of the world's best loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies.


The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People's Friend, My Weekly, Pure Radio, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for.


Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers.

This is how we are shaping the future of media.


We're changing the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.


Our HQ is in Dundee and we have bases around the UK employing over 1,200 extraordinarily creative colleagues working in a mix of office/home/hybrid.

They're passionate about being part of the story of so many well-loved brands and they're crucial to our ambitions for the company.


We're looking for the best people to join us at DC Thomson, to share their energy, ideas and skills and be part of our story.


Why join us now?
DC Thomson is on an exciting transformation journey to growth. Our brands matter to people and we are passionate about sustaining meaningful relationships with the communities these brands serve.

Focused on creating brilliant content and experiences that inspire our audiences and communities.

Role
The Subscription Trading Specialist supports the sale of subscriptions through our e-Commerce platforms and via third parties.

About the Subscriptions Growth Team


The Subscriptions Growth Team drive all subscriptions activity for DC Thomson and is responsible for the growth of revenue and profit from print and digital subscriptions.

The team is made up of four core functions, Digital Subscriptions (paywall), Subscriptions Trading (eCommerce), Growth Marketing and Operations.

What to expect

Suited to someone with keen attention to detail, this role supports the day-to-day product offering, pricing tactics and sales tracking for DC Thomson print and 'print digital' subscriptions via all channels including our own websites and third parties.

Supporting the Head of Subscription Trading, the focus of this role is administrating product setup.

You'll be a key user of our eCommerce tools and other systems and databases used in offer configuration and acquisition tracking.


You will track offer effectiveness and conversions, as one of the key people extracting and reporting on sales data to drive future decision-making.


Working on our own eCommerce sites and in partnership with third parties, you will ensure consistency in the product offer, pricing and tracking.


You'll take responsibility for making sure offer and related information is correct on all channels to deliver the trading calendar, so that prospective customers responding to marketing materials can access advertised offers.


A day-to-day user of content management systems, you'll be able to work independently and as part of a team and develop productive relationships with suppliers.


Accountabilities and responsibilities

  • Support the subscription (eCommerce) trading strategy across DC Thomson, driving conversion, revenue, margin and lifetime value growth across the print portfolio.
  • Help to plan and deliver the trading calendar for subscriptions (testing pricing promotions and campaigns) in line with growth marketing and brand initiatives.
  • Be responsible for offer setup within the eCommerce CMS and related tools.
  • Act as a lead user of our Content Management Systems and related tools.
  • Coordinate daytoday activities with third parties selling print and digital subscriptions on our behalf. Upload offers, maintain product listings and image assets, execute campaigns and provide a main point of contact for the partners.
  • Compile and analyse affiliate sales reports, track cost per acquisition and successful offers. Provide reporting on overall sales from affiliates.
  • Report sales information as the business requires. Ensure all trading activity is tracked to a high level of detail and be the owner of key metrics like basket abandon rates, average order value, conversion rate, customer acquisition costs and lifetime value. Get the most from analytical tools and see that data analysis guides strategy and improves performance.
  • Help to onboard new third parties and ensure operational aspects of relationships with third parties run smoothly.

Knowledge, skills and attributes
The postholder should be able to demonstrate competence and previous experience in the following areas:

  • Working a