Head of Marketing Uk
2 months ago
About Edurino:
EDURINO is a new way of educational gaming loved by kids and parents alike.
We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus.
Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old.We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe
Role Purpose
As the Head of Marketing (M/F/d) for Edurino in the UK, you will play a pivotal role in steering our expansion into the UK market.
You will lead the UK Marketing team, as well as collaborate closely with the overall Marketing team, other business teams and the product development.
Reporting directly to our VP Marketing & Growth, you will be responsible for driving growth and brand awareness in the UK, developing and executing marketing strategies to drive Edurino's expansion and impact in the educational toys sector.
This is an exciting opportunity for a seasoned marketing professional with a passion for education and a track record of success in scaling up brandsSounds exciting? Then read on (CV is enough)
We are looking forward to meeting you
- This role can be performed remotely within the UK. #LI-Remote #LI-Hybrid_
- launching an educational toy brand to the UK market and finding the right strategy to acquire customers
- developing Marketing communication and localising it to the UK market.
Your mission at EDURINO:
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Market Success: Create and execute sales and communication strategies aligned with UK market trends and our business objectives.
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Planning and Tracking: Develop, implement and track comprehensive marketing plans and campaigns aligned with company objectives and target metrics.
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D2C Channel Strategy: Lead our D2C channel expansion strategy to propel sustainable growth and market share expansion in the UK.
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Effective Marketing: Lead and oversee all marketing efforts for Edurino in the UK, including brand positioning, customer acquisition, engagement, and retention strategies.
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Communication Strategy: Develop a strategy for verbal and visual communication targeted to the UK audience and bring this to life in all of our channels
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Brand Consistency: Ensure a unified brand image across all UK touch points in cooperation with the DACH Marketing team.
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Team Leadership: Lead the UK Marketing team, developing them to grow personally as well as grow our market share.
It is a match if you:
- completed studies in International Business, Marketing Management, or Business Administration
- other related fields is a plus
UK Marketing leadership roles, preferably within the toys, educational, or consumer technology sector (D2C/B2C).
- gained experience in the areas of Brand Management, Marketing, webshop management, and business development.
- possess strong analytical skills and proficiency in leveraging data-driven insights to inform decision-making and optimize marketing performance.
- have excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external stakeholders.
- demonstrate leadership abilities, including experience managing and mentoring diverse teams.
- have an affinity for e-commerce and a passion for educational kids products.
- are a proactive communicator,
native in English, and confident interacting with an international-/intercultural team of experts.
Starting date:
as soon as possible
About us:
What we believe in
We believe that, in addition to hiring the best talent,
a diversity of perspectives, ideas and cultures leads to the creation of better products. We hire people who are passionate about the product and team, and we favor ability and willingness to learn over experience.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender.
We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.
What makes us special
- **A start-up culture based on trust** with flat hierarchies. Join an early stage start-up, take on responsibility from day 1 and be part of the ride.
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A hybrid working mode. Work remotely from wherever you like within Germany or work from our office in Munich (Haidhausen).
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Regular company events. We meet in Munich every 4 months and do fun stuff together. Travel expenses covered.
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Regular team events (online and of
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