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Growth Manager
2 weeks ago
By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape – without ever leaving town.
If you're moved to contribute to our vision, we'd love your help.As our Senior Growth Marketing Manager, you're not just running campaigns; you're managing user acquisition, creativity, and strategic expertise across the digital landscape.
Reporting to the Director of Performance Marketing, you'll be helping to accelerate our growth, working across a variety of channels to drive new users into the world of ResortPass.
Support the performance marketing strategy, crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels that resonate and engage.
Manage the creative process across paid channels, from user-generated content and influencer collaborations to branded creative, all aligned with our broader integrated marketing team.
Fine-tune our web conversion and funnel optimization, turning potential into patrons.Manage, launch, and optimize custom landing pages that support Paid, Organic, and CRM initiatives.
Support in pioneering new channels that unlock growth and explore uncharted territories in the marketing landscape, such as Affiliate, TV, Audio, and Direct Mail.
Collaborate with our Biz Ops and Analytics tram, translating data into actionable insights.Keep a vigilant eye on our performance metrics, ensuring our campaigns hit our KPIs (ROAS, CAC, CPLV, and more).
4-6 years of experience with ROAS / KPI-driven performance marketing, with a track record of managing campaigns across TikTok, Meta, and beyond.
~ Tech-savvy and competent in the digital tools and platforms that power our performance marketing program.~ Grasps how to set up conversion tracking across various channels and platforms (iOS, web, Android)
~ Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch)
~ Bonus points if you've worked in local marketplace environments and have affiliate program management.
~ While building a startup is hard, being a good person is not. Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
~ Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
~ Paid parental leave
~ Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
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