Growth Manager

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Description

Job Title: Growth Manager - Digital Optimisation

Location: London

Reporting To: Head of Ecommerce

Who we are

At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

And don't just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:

• Ethical/Sustainable Jewellery Business of the Year 2021 & 2023, Retail Jeweller

• Jewellery Brand of the Year 2023, Retail Jeweller

• Queen's Award for Enterprise: Sustainable Development 2022

• Responsible Luxury Business of the Year 2023 & 2022, Positive Luxury

We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.

Where we need your help

We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.

The Growth Manager - Digital Optimisation role is an exciting opportunity to help accelerate our digital experience for customers globally. It is a critical role in the enablement of our platform to drive customer acquisition, retention & LTV across international markets. Working within the Growth team, you will have a commercial & customer centric mindset, continually seeking opportunities for digital growth in collaboration with our acquisition & retention teams. Your particular focus will be on web analytics & trading optimisation opportunities.

What you'll do

Digital Trade

• Build, share & continuously analyse a suite of reports on top of our core web data to surface performance across the funnel, landing pages and core PLP/PDPs
• Collaborate with the Ecommerce Manager to optimise site content & customer journey initiatives to deliver impact at scale
• Visualise on a weekly basis, the key drivers behind YoY and vs budget changes to actual performance, with a clear 'what' and 'why' to drive the right level of 'so what' discussion within the team
• Highlight clear differences in on site behaviour between geographies and customer groups to inform trading & content planning across Growth
  • Utilise this information to make tactical changes to site where necessary

Conversion rate & product

• Work closely with the digital product team to highlight on site opportunities that could form part of the CRO & product roadmap. Support with measurement, reporting & execution of A/B tests.
• Utilising our content analytics platform, support the Ecommerce team in highlighting key areas of volume to be optimising at a geographical level
• Work closely with the acquisition team to optimise paid conversion opportunities as well as the retention team on email traffic journeys
• Understand in detail the geographical differences (UK & US) in how our site is engaged with by customers & thus influence the prioritisation of core resources to adapt our digital experience

Broader impact

• Key member of the cross functional data community at MV
• Collaborator across core commercial functions (growth, product, tech, data) & influencer of prioritisation based on data
• Enabling self serve insight generation across functions
• Exceptional visualisation of information to ensure digestible across all stakeholders (c-suite to Ecom exec)

What you'll bring

• At least 4 years in web analytics of a D2C business

• Very comfortable in GA4, content square & other data visualisation tools

• Able to work independently & clearly identify core opportunities across web performance based on experience of how web KPIs should look

• Can do attitude, willing to get stuck in & support the team

• Great collaborator & communicator of insights

• Commercial acumen & business minded (you will not be expected to manage technical site/data requirements e.g. tagging & tracking)

• Strong attention to detail to highlight and address data quality issues

• Programming language skills ar an advantage but not required (e.g. SQL)

To be successful at Monica Vinader...

• You are a doer

• You're a team player

• You're humble

• You are honest, straightforward and transparent

• You are a good teacher/mentor (approachable and accessible)

• You want to get your hands dirty

• You solve problems

• You are resilient

• You are flexible

• You are entrepreneurial, smart, and passionate

• If you don't know something, you say so. Then go figure it out quickly

• You love working in a creative environment

• You have a sense of humour

• You are an insatiable learner

Additional Requirements

Ability to document your authorisation to work in the United Kingdom.

Travel Requirements

Travel to our Norfolk office will be required infrequently (max once per month)

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.

Caring

We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.

Fast Paced

We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.

Exceptional

We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.

Commercial

We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.

Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.

Monica Vinader Ltd, Holkham Studios, Longlands, Holkham Park, Wells-next-the-Sea,
Norfolk, NR23 1SH

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At Monica Vinader, we're on a mission to prove that buying better, wearing longer and doing better don't have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable. We are digital first, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.Further information is available at