Marketing Campaign Programme Manager

2 weeks ago

London, Greater London, United Kingdom Chesamel Group Full time
Job Description

Marketing Campaign Programme Manager

Who We Are

Chesamel delivers workforce solutions to enable business transformation. Some of the world's biggest tech companies choose Chesamel to help solve their marketing and workforce challenges. Join us today to be part of those solutions.

We embed teams of consultants to work directly with our clients in delivering an exceptional integrated marketing service. We are headquartered in London with presence in 16 countries globally.

The Team

Our client helps millions of organisations empower their employees, serve their customers, and build what's next for their business, all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. You will be embedded in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our technology come to life.

We are searching for a B2B Programme Marketing Manager to embed in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our client's technology come to life.

Responsibilities

  • Plan, build, execute and analyse marketing campaigns, and initiatives based on the approved regional strategy, working in alignment with the regional marketing strategy programme and with cross-functional marketing stakeholders.
  • Develop, execute, rollout and optimise campaigns to drive customer acquisition and retention, and product engagement, including via customer conferences, seminars, education and engagement tactics.
  • Build execution strategy and analysis of marketing programmes aimed at generating new accounts in the corporate and mid-market segments.
  • Collect and analyse data from campaigns to draw insights and identify solutions in order to optimise future activities, improve demand generation, and marketing qualification rates of corporate and mid-market segments accounts.
  • Using AI to optimise campaigns and improve the customer experience.
  • Liaise with marketing managers in the region to get buy-in for region-wide campaign execution
  • Coordinate and engage to create/adapt campaign assets for each campaign/programme
  • Manage relationships with third-party vendors and media agencies to execute and monitor campaigns
  • Liaise with the marketing automation team to capture, qualify and allocate leads via the CRM system
  • Review and analyse the success of each campaign within specific timeframes and according to the client's requirements
  • Collect best practices and provide campaign learnings
  • Research and recommend new campaign tactics and approaches
  • Liaise with each country manager to review their campaigns and improve region-wide campaign/programme outcomes

Required experience:

  • Solid (ideally 5+ years plus) B2B marketing experience within a Cloud or IT enterprise environment
  • Exceptional project management skills and experience, including managing events, multiple internal stakeholders, external creative agencies and international projects
  • Field marketing experience, with solid event execution experience
  • Cross-functional working with sales and GTM stakeholders
  • Candidates with experience of AI automation or marketing machine learning will be advantageous
  • Data driven - continuously using insights in order to drive campaigns and optimise performance
  • Strong 'Salesforce' back end data experience
  • Executive presence and strong stakeholder management skills
  • Ability to thrive in a fast-moving environment
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