Senior Brand Manager Food
2 months ago
Apply locations London, England time type Full time posted on Posted Yesterday job requisition id JR Job Description :
Diageo Context
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more.
Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands.
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range.
The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments.Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works.
At Diageo, employees are passionate about its customers and consumers and want to be the best . While Diageo moves at pace, constantly evolving and improving, its values remain consistent.Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.
More about Diageo is available at its web site:Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand.
As a member of this team you will be the guardian of our the brands within this category and work to shape their future.
Specifically you will work in the Smirnoff brand team.Smirnoff is the No 1 spirit brand in the GB market and the biggest recruiter of LPA-24 into the spirits category.
We are at the start of an exciting new era for Smirnoff – we have recently launched a new brand positioning and we now need to bring that positioning to life in culture to create distinction and talkability for Smirnoff so that it is a buzzing cultural icon.
Smirnoff also needs to play a key role in drinks – making sure we have delicious drinks for multiple occasions and ensuring those drinks offer a compelling reason to choose a spirit & mixer or a cocktail over beer or wine.
As Senior Brand Manager your job will be to continue to drive Smirnoff's No.We need to make Smirnoff the most vibrant and exciting brand in the GB market, recruiting and re-recruiting consumers by showing up in a distinctive and culturally relevant way.
Lead connections strategy and planning on Smirnoff.Build a digital strategy that enables Smirnoff to thrive in a digital environment.
Develop industry leading, channel-first digital content that will step-change our ability to communicate with our audience in a meaningful and relevant way.
Work with the Europe innovation team to develop and deliver a world class innovation pipeline that will create future brand and category growth.
Lead the annual brand planning cycle for the brand (MBP)Coach and support the Brand Manager and Assistant Brand Manager on the team.
Balances analysis and execution and adjusts thinking in the face of new information
Actively spots opportunities or issues and identifies which are urgent and important
Sees the big picture and possibility from multiple angles and through a creative lens
Invest in Talent
6+ years of relevant marketing experience
~ Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
~ A history of working across media, digital, experiential, PR, culture
~ Demonstrated brilliant execution to high standards across various pillars of brand building
~ Deep personal accountability for great performance
~ Strong commercial and numerical acumen with attention to detail
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.We have other current jobs related to this field that you can find below
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