Commerce Writer-gq

2 weeks ago

London, Greater London, United Kingdom CONDÉ NAST Full time
The Role

British GQ is seeking a passionate and knowledgeable Commerce Writer to work on the creation, expansion and optimisation of compelling shopping content. They should be highly skilled at producing clean, engaging copy, and have a good nose for trends and stories.

The ideal candidate will have a deep understanding of the menswear landscape, and British GQ's position within it. Some experience with the latest interiors-related trends would also be beneficial. They should have a strong background in creating new commerce content and should be skilled at positioning a story to attract an audience and drive purchases while maintaining editorial integrity and authority.

The candidate will be confident in optimising existing shopping content for both affiliates and SEO, as well as analysing traffic and conversion results from past content. An ability to conjure up new ways to engage our audience around commerce-driven activities on all our digital platforms is desirable.

What will you be doing?

Writing new, engaging; revenue-driving commerce content that is aligned with British GQ's brand values. Pitching ideas to grow and diversify our affiliate revenue stream in regular content planning meetings. Targeting and covering commerce SEO content gaps with a goal of driving clicks and revenue. Conducting in-depth research and interviewing experts for assigned articles. Optimising and updating a number of existing commerce stories each week to further increase their earning potential. Covering commerce sale tent poles throughout the year with a central focus on SEO (including, but not limited to Christmas, Amazon Prime Day, Black Friday, and Boxing Day sales). Representing British GQ within the industry - at press events, product launches and press trips. Who you are?

The successful candidate will be familiar with the fashion and interiors industries. A knowledge of what makes for high-quality, empowering and aspirational digital content. A clear passion and enthusiasm for the British GQ brand - and helping to define the content-to-commerce strategy at British GQ. Previous experience writing clean, authentic, engaging copy for a digital lifestyle brand or publication at speed. Demonstrable knowledge of core SEO principles and best practices to attract a buying audience. Organised; methodical approach to work with a creative and collaborative mindset. Ability to work against tight deadlines. A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast's commerce business.

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