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Commerce Writer, House
4 months ago
House & Garden are seeking a passionate and knowledgeable Commerce Writer to work on the creation, expansion and optimisation of compelling shopping content. They should be highly skilled at producing clean, engaging copy, and have a good nose for trends and stories.
The ideal candidate will have a deep understanding of the interiors, design and homeware landscape, as well as House & Garden's place within it. They should have a strong background in creating new commerce content and should be skilled at positioning a story to attract an audience and drive purchases while maintaining editorial integrity and authority.
The candidate will be confident in optimising existing shopping content for both affiliates and SEO, as well as analysing traffic and conversion results from past content. An ability to conjure up new ways to engage our audience around commerce-driven activities on all our digital platforms is desirable.
What will you be doing?
Writing new, engaging; revenue-driving commerce content that feels aligned with House & Garden's brand values. Pitching ideas to grow and diversify our affiliate revenue stream in regular content planning meetings. Writing quick, shoppable news-led articles that speak to a current trend, industry moment or sale while maintaining the House & Garden brand and voice. Targeting and covering commerce SEO content gaps with a goal of driving clicks and revenue. Conducting in-depth research and interviewing experts for assigned articles. Optimising and updating a number of existing commerce stories each week to further increase their earning potential. Covering commerce sale tent poles throughout the year with a central focus on SEO (including, but not limited to Christmas, Amazon Prime Day, Black Friday, and Boxing Day sales). Collaborating and working closely with social/email/audience development teams to ideate and execute new ways of connecting shopping on Pinterest, Instagram, Facebook, Twitter, YouTube and Newsletters. Contributing to producing and presenting reports, analysis and insights on a daily/weekly basis. Studying purchasing data, tracking site analytics, researching trends, and performing a competitive analysis of comparable sites. Representing House & Garden within the industry - at press events, House & Garden events, product launches and press trips. Other duties as assigned. What benefits do we offer?
Condé Nast Learning Hub where you'll find you'll find all Condé Nast-developed learning courses and trainings, and over 16,000+ courses in seven local languages 25 days holiday and extra days of annual leave for if you get married, move house or want to volunteer Hybrid working and core hours Competitive pension scheme Bupa Private Healthcare Season ticket loans Cycle to work Employee Assistance programme A wide variety of wellness benefits including gym discounts Discounts and Magazine Subscriptions Employee Resource Groups to provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile. Who you are?
The successful candidate will be familiar with the interior industry. A knowledge of what makes for high-quality, empowering and aspirational digital content. A clear passion and enthusiasm for the House & Garden brand - and helping to define the content-to-commerce strategy at House & Garden. Previous experience writing clean, authentic, engaging copy for a digital lifestyle brand or publication at speed. Previous experience working and uploading into a CMS. Demonstrable knowledge of core SEO principles and best practices to attract a buying audience. Ability to compile and present regular reports, insights and analysis of e-commerce progress, and translate data into meaningful content strategies. Organised; methodical approach to work with a creative and collaborative mindset. Ability to work against tight deadlines. A flair for working with individuals across different departments. A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast's commerce business.
