International Influencer Campaign Manager 0492

1 week ago

London, Greater London, United Kingdom The Music Market Arts and Media Ltd Full time

Our client, a global music company, is seeking an
International Influencer Campaign Manager who possesses substantial acumen in the social influencer space.


Key responsibilities will include:

  • Overseeing and managing creator marketing campaigns for UK artists to global markets.
  • Conducting full endtoend campaign performance management.
  • Working with UK International Marketing team for influencer insights, creative ideas, benchmarking, and identifying appropriate influencers for releases.
  • Reporting to division Heads within international marketing.
  • Generating and maintaining an international network of influencers.
  • Implementing specialist international strategy for artists using trends localised accordingly.
  • Documenting pricing, performance, and best practice for the business.
  • Working with analysts to establish benchmarks across campaigns and channels.
  • Analysing industry campaigns in different international markets.
  • Working directly with influencers and creators to collaborate across projects.
  • Keeping abreast of influencer and content trends globally and locally across different markets.
  • Monitoring emerging platforms of interest.
  • Contributing to the conception of video creative concepts with artists and influencers etc.
  • Ensuring shortform platforms are effectively catered to across all output.
  • Developing ways to effectively systematise briefing influencers.
  • Working on longterm deals with creators to ensure best rates.
  • Cultivated varied and dynamic relationships with influencers.
  • Determining in which cases a local or international content and influencer strategy is appropriate.
  • Ensuring campaigns and business priorities are managed efficiently and understood.
  • Exploring campaign trackers and CRM/data tools to improve efficiency.
  • Ensuring influencer work is monetised, tracked and audiences are retargeted.
  • Delivering strategy that prioritises platforms across paid and organic media.

Requirements:

  • Possess in depth understanding of shortform video platforms, TikTok, Instagram Reels, YouTube Shorts etc.
  • High level expertise in trends across visual and short form platforms across key global markets.
  • Previous experience planning and reporting influencer marketing campaigns.
  • Comprehension of influencer marketing's place within global marketing and media strategy.
  • IT proficiency including Microsoft Office Suit or Google Drive alternatives.
  • Strong project management and communication skills.
  • Excellent time management and analytical skills.
  • Experience of managing multiple campaigns in a fastpaced environment.
  • Strategic and creative thinker.
  • Substantial knowledge of growing trends and communities and influential creators in those spaces. Key markets of interest are Brazil, Mexico, Indonesia, Philippines, and India.
  • The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace._

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