Influencer Marketing Manager

1 week ago

London, Greater London, United Kingdom Saint and Sofia Full time

Influencer / Creator Partnership Manager

A growing London based fashion brand looking for an experienced Influencer Channel Manager to work on campaign strategy, execution and reporting for the creator marketing channel.

Saint and Sofia ) is based in London, England, creating fair, sustainable fashion and accessories, with a twist. We are headquartered in the UK and have served over 400k customers globally.

Our commitment to great design, quality of service and sustainability has been demonstrated through our features in The Times and Financial Times. Partnerships with The Prince's Trust, Natural History Museum and Trees for Cities as well as thousands of 5* customer reviews on Google and Trustpilot.

ABOUT THE ROLE

As Saint + Sofia's Influencer Manager, you will own and execute our strategy for content creators and influencers globally. Using your strong interpersonal skills, you will develop relationships, negotiate with and creatively inspire influencers via well executed campaigns and events. Using your strong analytical skills you will measure performance of campaigns and creators in order to adapt and scale campaigns.

You will lead influencer activities related to our campaigns, such as photoshoots, video productions, online content creation and events. You will measure and report on performance weekly against a set of KPIs.

You will contribute to the influencer strategy recommending objectives, targets, action plan, calendar and budget. You will be responsible for accurate measurement and attribution of the influencer marketing channel to enable further investment and growth of the channel.

TYPICAL DUTIES

  • Daily outreach to creators
  • Gifting of influencers for ongoing flow promotions
  • Campaign planning and execution on weekly basis
  • Daily tracking and measurement reporting on revenue from the influencer channel
  • Suggestions for growth and expansion of activity of the channel based on metrics and performance.

ON A PERSONAL LEVEL YOU ARE

  • A thoughtful, confident, yet humble high achiever with a playful positive attitude
  • A highly organised individual who takes initiative and can manage multiple projects
  • Commercially minded with ability to balance competing priorities
  • Always looking to do more, with less
  • A person with a collaborative mindset, and excellent communication skills
  • A challenge loving problem solver, dedicated to doing things better
  • Have deep respect for partners and customers with a global view
  • An eye for quality content & storytelling
  • A strong personality who is able to work autonomously and within team

EXPERIENCE

  • Minimum 3 years experience in an online or mail order fashion retailer or a client facing agency with specific focus on influencer marketing, measurement and channel growth and optimisation
  • Strong track record in identifying and managing influencers and creating strategic influencer programs and marketing campaigns as well as managing long term profitable relationships for both sides
  • Proven track record of achieving sales targets and campaign ROAS requirements
  • Ability to demonstrate measurement and tracking performance based on set of KPIs
  • Exceptional attention to detail
  • High level of accuracy, strong organisational and presentation skills
  • Experience using Google Analytics, Google Docs, UTM link tracking
  • Strong knowledge of the Instagram, TikTok, Youtube, Linkedin
  • A collaborative team player happy to help those around you
  • Positive and flexible in your attitude
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