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Head of SEO

3 months ago


London, Greater London, United Kingdom Kingfisher Full time

Overview

We're Kingfisher, A team made up of over 82,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That's right, we're big, but we have ambitions to become even bigger and even better. We want to become the leading home improvement company and grow the largest community of home improvers in the world. And that's where you come in.

At Kingfisher our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.

We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices, located in London, Southampton & Yeovil. Talk to us about how we can best support you

We are looking for a new Group Head of SEO. This role sits within our Group Digital Centre of Excellence and operates across all our businesses [or banners] across Europe. Centres of Excellence support banner growth and performance through subject matter expertise, innovation and knowledge sharing.

What's the job Provides thought leadership on SEO topics including:Technical SEOContent SEOContent Marketing and Digital PRStrategy, guidance, hands-on support • Become the in-house Kingfisher expert for SEO in all our major markets (UK, France, Poland, Iberia, Romania). Works collaboratively with banner SEO teams to showcase the role of SEO in driving sustainable growth. Keep on top of the all the latest Google algorithm developments and ensure that any changes are impact-assessed. Identify and support the prioritisation of opportunities for improvement with each banner, helping them turn theory into step-by-step actions. Collaborate with our Content teams to ensure SEO best practice is defined, understood, adopted, and measured. Brings external benchmarking, competitive information and best practice to the Kingfisher banners, cascades meaningful innovation. Work cross-functionally with the wider CoE team on more complex projects. Manages group vendor relationships, including RFPs and commercial negotiations. Advises on additions to our agency & partner roster. What you'll bring An experienced SEO expert, with demonstrable success in driving commercial results and getting senior colleagues on-board. Highly commercial, comfortable in a fast paced business. Strong focus on relationship building, and comfortable influencing and delivering through others. Someone comfortable with influencing and delivering through others. Significant experience across all SEO fields, including leading strategic direction & delivery of; SEO strategy, technical, content & digital. Extensive understanding of the SEO tools and technologies landscape. Outstanding presentation and communication skills, with ability to explain sophisticated SEO challenges in a user-friendly way. Local Search optimisation and driving location-based search traffic. Omnichannel experience, preferably in consumer retail businesses. Preference will be given to candidates with experience ofworking in the group function of a large, sophisticated, matrixed business.operating as a SME – with humility. • Fluency in English & French will be an advantage.

Be Customer Focussed constantly improving our customers experience

We listen to our customers and colleagues We innovate products and experiences to stay ahead

Be Human – leading with purpose, humanity and care

We do the right thing We invest in our people and build great teams

Be Curious – thrive on learning, thinking beyond the obvious

We focus externally, globally and build the long term We experiment and share our learnings

Be Agile – building trust and empowering people to work with agility

We act with pace, not perfection, role modelling 80/20 We take risks, fail fast and adapt quickly

Be Inclusive – inspiring diverse teams to achieve together

We celebrate difference as a strength We collaborate, breaking down silos

Be Accountable – owning the plan, delivering results and growth

We focus on performance outcomes We prioritise and simplify for others

At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements.

In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Interested? Great, apply now and help us to Power the Possible.

#LI-JL1

Rewards & Benefits

What we offer.

Private Health Care Opportunity to receive up to family level cover with Bupa. Join within three months of starting or at annual renewal in April. (This benefit is subject to Benefit In Kind taxation). Kingfisher Pension Scheme Immediate eligibility through auto-enrolment. Contribute 8% to receive a max 14% from the Company. 25 Days' Holiday 25 days per annum plus bank holidays as stated in your contract (pro rated for part time colleagues). Staff Discount 20% discount at B&Q and Screwfix. Eligible after 3 months service. Kingfisher Share Incentive Plan (SIP) Share ownership in a tax efficient way. Save between £10 to £150 per month. Join at any time once three months service is reached. Life Assurance x4 Salary plus benefit equal to value of your Retirement Account (if an active member of KPS-MP) or x1 Salary if not active member. Bonus Competitive bonus scheme that aligns to work level of role. Kingfisher Share Save Save with the option to buy Kingfisher plc shares at the end of a 3 or 5 year period. Offered annually. Three months service is required at the annual invitation date, normally in October.

Our Behaviours

At Kingfisher, we are united by our 6 core behaviours

Be customer
focussed

Constantly improving our customer experience

Be human

Acting with humanity and care

Be curious

Thriving on learning, thinking beyond the obvious

Be inclusive

Acting inclusively in diverse teams to achieve together

Be agile

Working with trust, pace and agility

Be accountable

Championing the plan to deliver results and growth