Community Engagement Coordinator

7 days ago

Clyst St Mary, Devon, United Kingdom Home Instead Full time
Company Description

Home Instead is the world's leading provider of non-medical care and companionship services for older people.

With minimum visits of one hour, award winning training and an excellent reputation we are immensely proud of the quality of care we provide.


Job Description:

Job Purpose


A community liaison role to strengthen the brand, resulting in greater community awareness of the officially outstanding care services that we offer and the employment opportunities available to those embarking on a career as a Care Professional.

As a Brand Ambassador, you will develop and implement community and marketing initiatives aligned to Home Instead's mission and values.


The Role

  • Working as part of the Marketing Department, you will develop relationships in the local community, maintaining a pipeline of opportunities by growing and leveraging your network. This is not a sales role, but a community liaison position to raise awareness and build connections.
  • Working to agreed targets for Referral Provider touchpoints.
  • Deliver promotional activities both face to face and virtually to increase awareness of Home Instead's client services and employment opportunities in the local community.
  • Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
  • Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
  • Plan and coordinate a schedule of activity to compliment those of the wider marketing team, including social media platforms.
  • Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
  • Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
  • Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.
  • Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
  • Ensure compliance with Home Instead's Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.
  • Carry out any other duties deemed necessary for the successful operation of the business.

Qualifications:

Essential Criteria

  • Proven track record in successfully building strong relationships both face to face and virtually with colleagues and within a local community, to achieve business objectives using a variety of tools and techniques.
  • Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.
  • Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.
  • Competent in using a CRM database to manage touchpoints with RPN's.
  • Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broadbased audience.
  • Strong organisational and prioritisation skills.
  • Selfmotivated and resilient, with the ability to work independently, but also to be able to take direction and work well within a team.
  • Ability to work flexibly to meet the needs of the business.
  • Passionate and effective communicator.
  • Creative and adaptable.
  • Inspired to benefit the lives of older and vulnerable members of our community.
  • Looking to be part of a dedicated, friendly, fun and sociable 5 Star team.
Additional Information


Home Instead Exeter and East Devon are not able to offer sponsorship to applicants from outside of the UK, at present.

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