Digital Marketing Manager Maternity Contract

3 weeks ago


Clyst St Mary, United Kingdom Reed Business Support Full time

**Digital Marketing Manager (maternity contract 15 months)**

**Job Purpose**

Reporting to the Director of Growth, the B2B Digital Marketing Manager will have ownership of the Marketing (Demand Generation) Strategy, Budget, Forecast and Performance KPIs.

**Main duties and responsibilities**

To provide comprehensive support across the Growth/Marketing function:

- Owning the relationships and performance of the external agency partnerships.
- Leading, managing and coaching the existing Marketing Team consisting of a Lead Designer, SEO Copywriter and Videographer and hiring new members to the team.
- Deliver and report on monthly KPIs, performance targets and marketing activity/campaigns.
- Manage, update and report on the marketing budget, ensuring all activity is within budget and carry out budget forecasting exercises where required.
- Oversee and execute all internal and external marketing campaigns such as new product launches and customer upsell / cross-sell campaigns.
- Liaise with the sales, lead generation, account management and engagement teams to ensure their needs are met.
- Overseeing, coordinating, managing and exploiting our presence at relevant trade events, from PR to the development of promotional materials to stand design etc.
- Being a positive, energetic and enthusiastic member of the wider marketing team and giving input as required to other areas of the business.
- Other general marketing activities as required.

**Essential qualifications, skills and experience**
- Minimum 5 years’ experience in B2B marketing
- Managing external Digital Marketing Agencies
- Managing external PR Agencies
- New Product and Feature Launches, ideally in SaaS
- Strong commercial instincts
- Outstanding organisational skills
- Ability to communicate effectively with staff and external contacts at all levels
- Comfortable working in a fast-paced, multifaceted environment
- Excellent attention to detail and accuracy
- Exceptional oral and written communication skills

**Desired qualifications, skills and experience**
- 10+ years’ experience in B2B
- Experience of Salesforce (CRM)
- Experience of HubSpot (CRM)

**Personal characteristics**
- Driven and enthusiastic
- Good leadership qualities
- Personable and social
- Ability to deliver results with mínimal oversight
- Honest, credible and trustworthy
- Self-motivated and highly organised
- Attentive to detail
- Able to manage multiple tasks and projects at any one time
- Comfortable working in a fast-paced and multifaceted environment

**Salary & Benefits**
- Starting at £35,000 - £45,000 and will increase depending on experience and training
- 24 days leave entitlement plus Bank Holidays
- Hybrid working
- Free onsite parking
- Extra day off for your birthday
- Christmas closure
- Holiday buy back scheme
- Company pension
- Life Assurance
- Employee Assistance Programme
- Employee Annual bonus scheme
- Bravo Benefits
- Health plan & Dental plan
- Casual dress
- Company social events
- Company sick pay

**Location**
- There is the opportunity for Hybrid working (office & home working). Office space based on the outskirts of Exeter.



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