Digital Me

2 weeks ago

London, Greater London, United Kingdom UKTV Full time
Head of Digital Curation

Employment Type:
Permanent - Full Time

We have an exciting opportunity for a Head of Digital Curation to become a key member of the wider VoD leadership team.

This role is strategically responsible for the curation and presentation of content across the VoD estate, primarily UKTV Play, but also influencing and securing prominence of our content on third party platforms VoD services - FTA, Pay and FAST.

This role works in partnership with colleagues in Programming and Commissioning and inputs their expertise into content making decisions for VoD.

The Head of Digital Curation will create the curation strategy to maximise the usage of content and delivers a curated and tailored experience to our audiences
What we would like you to bring to the experience, knowledge, skills & personal qualities

Prior experience in a similar role managing and curating digital content within a streaming service, broadcaster, the video-on-demand supply chain, FAST channel operator or large digital media organisation, preferable cross-genre in relevant areas such as drama, comedy, lifestyle, entertainment, music and factual.

Some experience in community management and retention would be advantageous.
A strong proven track record of developing content presentation strategies in a digital environment.
Extensive experience of using content or schedule management tools, or social media management tools.

Extensive experience of using research, performance data and insight to set and evolve editorial curation decisions, with multiple VoD platforms and audience segments.

Proven experience of defining top-level requirements for new or improved curation features to product development, delivering against digital strategies.

Experience of Agile working, collaboratively and cross-functionally with other teams.

Extensive knowledge of the video on demand marketplace, competitor VoD offerings and products, and video consumption in social media.

Knowledge and practical experience of delivering optimal content offerings in an aggregated content environment to different user segments on different platforms.

Knowledge and understanding of how pay and free-to-air VoD platforms, FAST channels and social video platforms operate, their priorities, limitations, and challenges.

An appreciation of the importance of Rights issues, the broadcasting regulatory context and relevant UK and EU law, and of their legal aspects.

Skills & personal qualities

Proven ability to develop, reach, engage and grow audiences and watch time through compelling content curation and presentation, and its place in a holistic VoD viewing experience.

(with product, marketing, and data)
A strategic thinker able to balance strategic planning and thinking with tactical decision-making. Use insight, research, and performance data at the heart of decision-making, experimentation, and iterative improvements.
Experience of working in an agile environment.

Demonstrating a collaborative, iterative, proactive, and flexible approach to work and comfortable leading and working at pace in a dynamic environment with constantly changing priorities.

Excellent written and visual communication skills, commitment to quality and attention to detail.

A passion for the TV and digital industries, with a keen interest in the programmes across the UKTV network.

Lead the digital curation function to devise, plan and oversee execution of the digital curation strategy and activities across the UKTV Play estate.

Responsible for defining and evolving the curation strategy to maximise content discovery, reputation and frequency of visits, taking into the account the audience variations by platform.

Oversee digital curation activities across the UKTV Play estate across the viewer lifecycle from awareness and consideration to retention of users through timely content merchandising and prominence.

Lead on ensuring prominence and promotion of content with third party platforms - D2C, Pay and FAST - tailoring content selection, supporting platform editorial teams with content catalogue and recommendations.

Define and brief VoD content requirements and roadmap to Programming to ensure the delivery of a digital-first content catalogue to meet the business requirements.

This includes responsibility for advising the Programming team of the strategy, informing the team of required content volumes, viewing targets, active user volumes, user profile requirements, exclusivity needs and relevant timescales, as well as influencing genre and tonal mix.

The role is also responsible for providing feedback on how the content mix is performing against the required targets, and meeting KPIs and OKRs, in order to drive improvements.

Plan and develop the content proposition and lead in-life management of UKTV's FAST channels.

Develop and implement digital curation ways of working within the team and across the business, to ensure efficiency, provide continuous improvement to viewer growth and engagement.

Define new content curation requirements for Product, including new features and CMS functionality to improve viewing, grow habitual use, onward journeys.

Contribute to the technical projects including identifying opportunities to improve the VoD ways of working and processes - VoD metadata, the Whats'ON scheduling platform and CMS.

Accountable for ensuring all digital content across the product estate meets the highest merchandising and display standards: tone, quality, on brand, including metadata and imagery.

Lead on digital content initiatives for new Commercial projects - to formulate, evolve and execute editorial, scheduling and curation strategies to deliver exponential growth.

Collaborate with marketing to enable a 360 approach to content prominence for priority titles on VoD.

Responsible for ensuring curation priorities are reflected in major campaigns, performance marketing, social and CRM activities, aligned with on-air promotion and merchandising activities.

Champion the use of performance data to support curation decisions, optimising the content presentation to the audience, including multi-variant testing of images and metadata, testing the timing of scheduling, promotion, or position of content of changes, and influence product improvements or new features.

Our Leadership Qualities
A Digital-first mindset
Identifying and integrating data and insights to better inform business decisions in your area.
adopt an entrepreneurial mindset and be prepared to take risks.
Empowering your team to take responsibility for their own development, helping them grow and thrive.
Diversity and inclusion
Purposefully putting diversity at the heart of your decision-making.
High-performance culture

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