Marketing Executive

2 weeks ago

Southwark, Greater London, United Kingdom Informa Markets Full time

Company Description

Who are we?
Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.

You'll be joining at an exciting time as the business has bounced back following the pandemic, we have strongdigital aspirations which our marketers will be playing an important role in.


At Informa Markets, through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take betterinformed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.


The Opportunity


A great opportunity to join an advanced and dynamic marketing team whose primary focus is to run omni-channel marketing campaigns to attract audiences to several content brands.


Working alongside the wider marketing and editorial team, you'll be tasked with the creation, fulfilment and optimisation of subscriber newsletters for multiple brands, supporting with website updates and managing social media accounts to keep our readersengaged.


Key Responsibilities

  • Creation, fulfilment and optimisation of several subscriber newsletters
  • Managing Linkedin, Twitter and other social media channels to keep audiences engaged and growing
  • Supporting wider marketing and editorial team with any website updates
  • Designing and updating imagery, such as banners and ads for digital usage
  • Working with external suppliers such as graphic designers, PPC agencies and editorial freelancers
  • Supporting on commercial fulfilment around digital products (display ads, newsletter ads and sponsors)

Qualifications

Who are you?

  • Passionate about marketing with an analytical mind
  • Unquenchable appetite to learn and develop
  • Great team player
  • Ambitious and driven
  • Flawless verbal and written communication

Background Knowledge, Skills & Experience

  • Strong copywriting skills, confident in writing copy for different marketing channels.
  • Analytical and questioning mindset.
  • Highly creative with excellent copy writing and visual marketing skills.
  • Fast learner and committed to personal development and growth.
  • Deadline and target driven.
  • Experience of working with CMS platforms
  • Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
  • Experience of managing social media through scheduling platforms such as Hootsuite and experience of social media listening and sentiment analysis.

Additional Information

What's in it for you?

  • You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
  • Balanced working, flexible working hours
  • Volunteering days
  • Season ticket loan
  • Cycle2work
  • Eye care vouchers
  • Childcare vouchers
  • Healthy Lifestyle subsidy/ Mental wellbeing support
  • Money purchased pension scheme & life assurance
  • ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares
  • Long term career development opportunities
  • AllInforma Colleague run networks for Diversity and Inclusion
  • Inspired Sustainable Development at the very core of our business
  • Ability to contribute towards socially responsible and sustainable events
  • LGBTQIA+ Colleagues and Allies Network
  • Visible & invisible disabilities and conditions Network
  • Ethnic minorities and multiculturalism Network

What support and training will I have?
The development of our marketers is a priority and we have a vast range of support in place for our team to grow

This includes:

  • Access to LinkedIn Learning
  • A range of training sessions ran by our learning and development team
  • Marketing Performance Managers who will be on hand to train and develop you on our tech stack
  • A Digital Director whose primary focus is to support marketers across the business, fostering a marketing community where best practice and key learnings can be shared
  • A yearly personal training budget of £500
  • Opportunities for sponsorship of marketing qualifications
  • Regular Marketing Socials, giving you the opportunity to meet other marketers in the business you wouldn't come across in your daytoday role

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