Content Management Manager, Digital Commerce EMEA

1 week ago

London, Greater London, United Kingdom Ralph Lauren Corporation Full time
Content Management Manager, Digital Commerce EMEA & LATAM

Ref #:

W148557

Department:

Creative Services

City:

London

State/Province:

London

Country:

United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This role is a key hire for the trading management team. This role will lead a divisional content process for EMEA and LATAM, devising the content tactics to represent the brand and buys in a premium way which increases customer engagement across all channels and countries. This role has several stakeholders and partners within Brand Marketing, Buying and VM to ensure there is a common thread throughout the journey always with a localized lens for all channel and devices.

  • Devise annual content refresh forecast ensuring we are localizing based on customer demand, trends and key regional dates (target 30%)
  • Partner with Trading Strategy team on areas of opportunities and tools to improve our brand expression and engagement for the websites across all channels.
  • Keeping an awareness of competitor sites and web best practices to ensure a fluid and optimal journey on all the content you migrate/edit.
  • Devise seasonal wireframe plans to drive KPI's, factoring in channel alignment and real estate support for Website, SOTF and APP.

Deployment

  • Lead the team to ensure all content is deployed on time and correct for all channels and devices.
  • Partner with the Web Ops Manager to ensure we are consistently reviewing tools and processes to ensure we are on par with the industry and reducing manual tasks.
  • Collaborate with wider marketing, creative and design teams to ensure the content is optimized for conversion.
  • Partner with SEO lead to ensure we are improving on SEO implementation from a content pov.
  • Partner with performance marketing and paid media teams to ensure content is aligned across the board and the consumer has a streamlined journey including product ownership and landing experience.
  • Partner with North America on new ideas and best practice sharing

Team

  • Lead and develop the team members.
  • Quarterly, Mid-Year and Annual touchpoints on business and development goals.
  • Consistent and productive feedback with all team members on performance.
  • Publicise the content roadmap, ensure you are continuing to update the team on changes and ensure they are aware and understand their role to play so they are fully engaged.
  • Be a key advocate for all team members, ensuring you are a positive change agent as the business continues to evolve.
  • Consistently empower your team, unlocking roadblocks that are identified.
  • Bring them along for the journey, ensure you are creating a culture where the team feels they are working to the common goal vs purely executing.
  • Be Open, Always Listen and Always lead with Integrity

Experience, Skills & Knowledge

· 6+ years of experience in field, more years within ecommerce/retail background

· Ability to work independently in a fast-paced environment.

· Analytical thinker, with proven business acumen. Clear understanding of success metrics.

· Ability to work in a high-energy, high intensity and rapidly evolving environment.

· The ability to analyze data and create a working theory from data sets

· Ability to manage projects, people from afar.

· Thirst for knowledge and consciously drive to keep abreast of the industry trends.

· Thinks creatively.

· Project management skills would be a plus.

· Understanding on SEO.

· Effective written and oral communications skills, with sensitivity to global communication needs.

· Experience in presenting at all levels including Senior.

· Experience in leading and coaching a team to success.

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