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Senior Marketing Manager
3 months ago
Senior Marketing Manager (Digital Agency)
Permanent – London
£60k
We are looking for an experienced entrepreneurial Marketing Manager to join an award-winning Global Customer Experience & Digital Technology Agency supporting the UK and US brands of the business. Independently managing all internal comms starting with a new brand launch, thought leadership content, launch events, paid activations and expanding their social channels.
In this role, you will drive the company's marketing strategy, lead its content creation efforts, and deliver effective marketing campaigns.
The successful candidate will be able to demonstrate a proven track record of marketing leadership in a B2B environment. We are looking for someone with excellent communication and interpersonal skills who can work independently but has the support of a network to tap into for inspiration.
The ideal candidate will be positive, have an eye for detail and be able to think strategically and creatively. You'll need to demonstrate relevant experience in a similar role with a proven track record of success.
Key Responsibilities:
- Manage the agency's marketing strategy and activations (including outbound), delivering effective campaigns focused on the UK and US markets.
- Plan and manage thought leadership content to support growth objectives across markets (working with in-house writers and a PR agency).
- Plan and manage case study content for presentations and website.
- Maintain the company website and keep content up to date.
- Implement SEO and paid media initiatives (primarily SEM and LinkedIn) to attract visitors to the website and onwards to journey conversion.
- Support the Business Development teams with account-based marketing (ABM) as needed.
- Support the teams with content and marketing for events.
- Manage the company's social media presence and profile on third-party websites.
- Monitor and report on the effectiveness of marketing campaigns and actively seek to make improvements to our marketing based on insights.
- Liaise with external PR agencies and vendors as needed.
Requirements:
- Extensive relevant experience in a similar Marketing Manager role
- Proven track record of success in marketing management, with a focus on B2B marketing, generating MQL and supporting Sales/Business Development teams.
- Experience of working with industry partners and vendors to plan and execute marketing efforts
- Able to work independently while also collaborating and organising activities across the UK and US offices.
- Strategic and creative thinker
- A good understanding of Customer Experience & Digital Technology
- Familiarity with marketing technology platforms such as Salesforce, Sitecore and Adobe is a plus
- Bachelor's degree in Marketing, Communications, or a related field is preferred
