Digital Planning Director
1 week ago
Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science supportthemost trustedbrandintheindustry.
The Media Data Strategy, Tagging, & Enablement Director is a key member of this exceptional team, responsible for defining, monitoring and delivering data to fuel critical analysis and key performance indicators for Pfizer's media investments.
They will be responsible for defining business requirements and data flows to achieve core KPIs and operational metrics across campaignsandstagesoftheconsumerengagementfunnel.
By doing this they will be able to champion this measurement data to the wider team, curating and disseminating data availability across Strategy and Planning and Global Platform Expertise groups.
This position will be responsible for designing the right media data for MROI effectiveness maximization.They will be a data driven and insight rich expert with expertise in the latest Martech tools and 1P & 3P data sources.
Partner with 3rdparty data, media, and agency partners to design media data strategy for optimization aligned to ROI, and integrate media partner data and granularity into MROI for enhanced media optimization strategies to improve media effectivenessGuide the definition & documentation of standardized tagging, data mapping, and nomenclature for key media data sets, and metrics, across both leading and lagging media KPIs
Liaison with internal teams and agency partners for website tagging, tracking, and attribution assignment and troubleshooting via Adobe products
Partner with key stakeholders to design & optimize audience data inputs and data operations to core media campaign needs
Create holistic media tagging and tracking guidelines aligned to key metrics to ensure standardization and an effective data foundation for media audience & campaign optimization across patient and provider campaigns
Drive the media data use cases for the strategic ROI Product Management Counsel, inclusive of data mapping & strategy designed to improve performance & translate ROI inputs to media strategy utilization
Steward the media and site data dictionary, defining the needed transformation and taxonomy strategies for media optimization and measurement advancement
Define best practices for defined KPI calculations, and key actions to correlate media behavior to business outcomes
Guide and shape the use of cutting-edge media analytics techniques to unlock actionable insights and media strategies, setting new benchmarks for data-driven decision-making
Build and optimize media data architecture for MROI and other global media data products, working to define media data business requirements, to optimize performance and drive alignment with industry best practices
Ensure media data quality, integrity, and design to enable improved business outcomes and ROI across all media channels
Key media liaison for media dashboards, commercial analytics media data products, data feed transfers, media metadata, metric dictionaries and media automation workstreams
Ensure agency and internal teams adhere to all data governance and tagging infrastructure requirements outlined in partnership with Digital & Commercial Analytics
Oversee the media persona use cases for centralized reporting enablement efforts, including standardizing media dashboards/templates, and ROI across US/global markets
Commercial Analytics, Digital / Brand / Product teams) to facilitate and implement media reporting best practices
Collaborate closely with agency data science and audience teams to enable media reporting, optimization and long term omnichannel media analytics goals
Build media HCP business requirements, wireframes, reporting templates, and impact analysis designed to improving HCP media measurement
Collaborate with Digital teams to review reporting dashboards, establish data flows, troubleshoot data challenges, and work with data architecture to optimize reporting and other analytics needs
Translate the business media needs into data requirements to agencies, commercial analytics & digital teams
Commercial Analytics onmediaanalytics and data design to enable media reporting
paid, earned, and owned media mix modelling planning; media activation reporting and other forms of market research.
Familiar with AdTech toolsets and platforms, skilled in manipulating data sets and creating visualisationsonkeyplatforms,experienceindesigningandbuilding/evolvingdashboardsintools such as Tableau, Datorama and Power BI.
ExperiencewithbothTraditionalandSocialPlatformsstrategyandmanagement -Facebook Business Manager, Google Ads, Twitter Ads, etc.Creative,innovativeproblemsolverwholeadswithinsightsderivedfromdata.
Experiencewithmediaanalyticsforperformancemanagementandstrategicadjustments,including familiarity with relevant media metrics.
Results-drivenwithalaserfocusonbuildingacustomer-centricorganizationthatachievesmarketing excellence and delivers measurable financial results; Ability to manage and coach direct reports and agile teams.
BSDegreeinMarketingand10 yearswork experienceinmediameasurementandanalytics,with extensive experience building and leading agile workflows.
UnderstandingofMarketing&Technologyvendorslandscapeanddirectpartnerrelationshipsthatwill provide a solid foundation for collaboration and innovation.
In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.
We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments.
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
Pfizer compensation structures and benefit packages are aligned based on the location of hire. Relocation assistance may be available based on business needs and/or eligibility.Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
This position requires permanent work authorization in the United States.#
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