Digital Marketing Specialist
6 days ago
Posted Date: Jun 4 2024
We're excited to be moving to our vibrant new home on New Oxford Street in central London from the end of June 2024. At GSK HQ, we're building an energising space where we can connect, collaborate and get ahead of disease together. Designed especially for us, it'll be one of the healthiest workplaces in the world, with best-in-class tech and bright, light spaces to help us thrive.
Role : Digital Marketing Specialist
Duration: 12 month
Location : UK
Job Purpose:
The newly formed CX & Data organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Global Accelerator is a vital pillar of this organisation, executing digital-only customer experiences across the GSK portfolio across the globe with no local sales, marketing & medical resources. We are looking for an experienced and passionate individual to act as our Digital Marketing Scrum Master for our APAC and MENA markets, helping to deliver impactful customer experiences across the relevant GPS / LOCs through an exciting opportunity, that will in turn see the successful candidate acquire new omnichannel skills and experiences that will support their onward career development aspirations.
The Digital Marketing Scrum Master role within the Global Digital Accelerator is a lynch pin to support the full x-matrix team e.g. Global strategy teams (Marketing and Medical), Regional CX Directors, Cx Delivery Managers, Medical Affairs Managers and key stakeholders across Global GPS teams, the Region & LOCs. The Digital Marketing Scrum Master is critical to coordinate and organise the team using agile methodologies, manage communications, solve problems and deliver great user journeys and ultimately customer experiences across our varied campaigns. The role of the Digital Marketing scrum master will be to bring industry digital marketing practices to this omni-channel marketing team leading all Scrum ceremonies, remove impediments and shield them from external distractions. A scrum master is a personal coach for team members and innovators who constantly seek ways to improve team experience and user journey delivery applying design thinking principles & agile marketing.
Key Responsibilities:
- Guide the team and organization on how to use scrum & agile practices and methodologies within digital marketing landscape
- Bring innovation in the space of Customer Experience and Digital Marketing
- Lead daily scrum, sprint review, and planning meetings in a way that ensures full team engagement
- Supports Global Cx Lead, Regional CX Directors to work with Brands on release planning
- Supports the Regional CX Director to successfully track spend vs budget, overseeing invoice management of third parties
- Removes impediments (e.g., cultural barriers, logistic challenges)
- Fosters close cooperation across all team members, encourages cross-training and supporting each other
- Leads communication and collaboration inside and outside the team
- Shields the team from external interference and ensures the team is fully functional and productive, liaison with third parties and keeps bringing outside in - industry perspectives.
- Fosters self-organization and growth within the team, Generates agile mindset through conversations, coaching, and role-playing exercises
- Builds a trusting and safe environment where problems can be raised without fear of punishment
Basic qualification
- Science background plus MBA from a premier institute
- The candidate needed for this role should have a deep knowledge of pharma marketing landscape / digital marketing landscape to bring in innovation and to help Cx Delivery Managers navigate their day to day
- Know how of agile ways of working is a plus
- Ability to promote innovative thinking and self-improvement within the team
- Confident and skilled at navigating the team through road-blocks
- experience with digital marketing, Customer experience, Pharma product management
- Should have the know - how of pharma ecosystem, challenges and ways of working
- Having the understanding of agile marketing principles is a plus
- Understanding of digital & technology
- Assertive, with the confidence to be voice of authority - not afraid to do what is best for the team
- Brings a high-energy and passionate outlook to the job and can influence those around her/him
- Able to build a sense of trust and rapport that creates a comfortable & effective workplace.
- Strong communication skills with ability to communicate complex messages and teach new concepts
- Able to resolve conflicts within the team before they become an issue - strong mediator
- Active coach and mentor whose goal is to grow and maximize the team's potential
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or
Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive
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