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International Marketing Officer

3 months ago

York, York City, United Kingdom Queen Ethelburga's Collegiate Full time

Location
York

Vacancy Type
Permanent/Full Time

Application Deadline
Sunday, August 20, 2023

Job Profile
**Job Profile document

Job Summary

Salary:
£29,484.00

Hours: 40 hours a week, 52 weeks, Mon-Fri (Occasional work at other times is required, for which time is given in lieu)

Introduction:

Queen Ethelburga's is set in more than 220 acres of beautiful North Yorkshire countryside, on the Thorpe Underwood Estate.

Staff work as one team - whether they are directly teaching or supporting students as part of the school and pastoral teams, or as part of our estates team making sure that the campus works as it should - to create a vibrant learning and living environment in which every student can thrive.

We aspire to excellence, have high expectations of ourselves and others, and take pride in everything we do. We aim to nurture resilient, confident, and independent lifelong learners. The Queen Ethelburga's Collegiate Standard is 'To be the best that I can with the gifts that I have'.

Department Purpose


Queen Ethelburga's operates term-time academic courses for students aged 3 months to 19 years, in addition to a range of short courses and holiday clubs offered during school holiday periods.

Facilities are also available for booking by external organisations.


The Admissions, Marketing and Student Engagement team is responsible for the recruitment and retention of UK and international students, for all programmes detailed above.

It also takes responsibility for all marketing and mass communication, always making sure that marketing is demonstrably linked to both the needs of the organisation and the expectations of our UK and international markets.

The team leads with ensuring that alumni and other relevant commercial organisations are fully engaged with life at Queen Ethelburga's, developing these networks for the benefit of all in the QE community.

Finally, widening participation is a key focus of the organisation and the team is expected to work with relevant stakeholders, in order to support students from a wide range of backgrounds, so that they are able to benefit from the opportunities provided by Queen Ethelburga's.


The team works closely with the Corporate Strategic Team and the Collegiate Leadership Team in order to ensure the financial sustainability of the Collegiate from year to year.


Duties and Responsibilities

The postholder will:

  • Produce, implement and monitor international specific marketing plans to support the delivery of the international recruitment targets
  • Enhance the brand profile of QE and improve conversion of enquirers through to enrolment, utilising a range of marketing mediums and working with the wider marketing team, and as per international market drivers
  • Produce tailored marketing collateral to support specific incountry marketing and recruitment fair attendance, supporting the Overseas Admissions and Student Engagement Managers in line with wider QE marketing campaigns
  • Maintain relevant and engaging content for the relevant sections of the QE website
  • Work alongside the Digital Marketing Officer to run incountry and target marketing specific campaigns
  • Work alongside the Marketing Content Creator to create bespoke, countryspecific marketing collateral
  • Production of a quarterly overseas agents newsletter and distribution with support from the Overseas Admissions Managers
  • Manage and deliver multichannel marketing campaigns, the production and maintenance of promotional materials and the coordination of digitalbased conversion activity for prospective international students
  • Contribute international marketing data for statistical marketing and recruitment reports
  • Act as the point of contact in the Admissions and Marketing Team for all the Overseas Admissions and Student Engagement Managers, taking and logging requests for merchandise, prospectuses and promotional materials
  • Continual monitoring of market sector insights and competitor activity
  • Ensure that the needs of the Student Recruitment/Student Engagement Officers, the Sales Representatives, and the Alumni Officer are met with events, activities and projects that they are required to run.
  • Have previous experience of working within international markets
  • The role would suit an experienced marketer with experience of working independently and as part of a team

Support for Collegiate

  • Be aware of and comply with policies and procedures relating to child protection, health, safety and security, confidentiality and data protection, reporting all concerns to the appropriate person
  • Ensure that the organisation's security and courtesy procedures are followed with regards to visitors
  • Contribute to the overall ethos/work/aims of Queen Ethelburga's
  • Participate in training as required
  • Promote Queen Ethelburga's and its staff and students positively at all times

Benefits

  • Competitive salaries, with a range of