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Senior Demand Generation Marketing Manager
3 months ago
Reporting to the VP Marketing, the Senior Manager of Demand Generation has ultimate responsibility for maximising the effectiveness and efficiency of our demand generation, demand capture and growth marketing engine.
This is a newly created role following an internal restructure with the aim of increasing performance - and an awesome opportunity to make an incredible impact and step into leadership.
Reporting to you will be an Events and Partner Manager and a freelance resource to manage google ads campaigns, with scope to build the team further within a year upon development of the strategy.
Significant marketing experience in the software industry in demand generation or growth marketing positionsYou're an excellent writer and communicator and know how to translate messaging into powerful marketing copy
You're the magical blend of strategic and tactical, creative and data obsessed - you enjoy working at the big picture and detailed levels
You have the management prowess to build and lead a high performing team, ensuring individual contributors are impact focussed, data-driven and achieving their highest potential
Knowledge of the MEDDPICC framework and building marketing campaigns to support it.
Define, plan, execute and measure the strategies for awareness and demand generation, taking full ownership of tactics like paid search, paid social, ABM, email, webinars, events and direct mail.
Build and implement customer marketing strategies focussing on driving adoption, value and retention in our customer base.Build and deliver our channel marketing strategy to drive to and through channel campaigns that build new partner relationships and maximise impact from them.
Ensure effective interlocks and collaboration with the wider marketing team and cross functionally with sales, SDRs, Customer Success and Partnerships to ensure alignment and effectiveness of our GTMWorking with sales and SDRs to deliver enablement and processes for campaign creation, lead follow up and data hygiene
Accountability for the full demand funnel metrics, ensuring holistic reporting and conversion optimisation of the marketing funnel, from MQL to renewal, maintaining a world-class user experience while achieving our OKRs
Working closely with Marketing Operations to identify, test and implement new technologies that drive enhanced customer experience and efficiency
Design and execute best-in-class nurture programs, employing regular A/B testing to educate and convert leads.
We have headquarters in Manchester City Centre, and offices in London, although we have set our sights on being one of the biggest SaaS names on this side of the galaxy
Hybrid Working:
In office collaboration two days a week to work closely with your teams and working from home the rest of the week if you choose to.
~ Commuter Contribution (up to £300pm dependent on location) - benefit from subsidised travel, to support with your in office days~ Extended Parental Leave:
Extended paid time off to spend quality time with family
~ Employee Assistance Programme (via Health Assured): which includes 24/7 Counselling, Online Wellbeing portal, Legal & Financial support and Mental Health & Wellbeing app.
~22 days holiday (plus public holidays): You'll work hard at Lunio, but you'll be rewarded with plenty of time to recharge
~£500/year well-being allowance: Private Healthcare, Spa Treatments, Gym Subscriptions, Physiotherapy, Mental Health Support - anything to help you relax and unwind, we'll cover it up to £500/year. This can also be used against our Bupa private healthcare scheme.
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