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Business Insights, Analytics and Market Research Manager
4 months ago
CK Group are recruiting for a Business Insights, Analytics and Market Research Manager to join a global pharmaceutical company located in West London on a permanent basis with flexibility of hybrid working.
Location :
Our client is based in West London. This role offers hybrid working with minimum 2 days per week in Head Office and occasional travel within UK and Europe
As a Business Insights Manager, your role will focus on:
- Providing leaders and account teams with relevant information, analysis and insight to enable a situational assessment in each account, recommending appropriate action, tracking performance and forecasting return on investment.
- The development and maintenance of the data model, combining data from different sources to drive commercial decision making.
- Leading all analytical activities in support of commercial priorities, including KPI tracking, managing reports, KAM analysis, forecasting, market research, and digital analysis.
- Maintaining a database on all potential competitors.
- Developing and maintaining relationships with all potential data providers and leveraging these relationships to deliver organisational expertise.
- Maintaining a strong understanding of the brand plans and focus for all promoted brands.
- Degree qualified.
- Experience working with Market research agencies to commission insight gathering.
- Proven ability to deliver concise and impactful data analysis.
- Experience of managing data systems and tools.
- Thorough understanding of the UK market (e.g. NHS structure, policy/operating framework, types of organisation and customers).
- Full driving license and ability to travel throughout the UK when needed.
- ABPI qualified or thorough understanding of the ABPI.
It is essential that applicants hold entitlement to work in the UK. Please quote job reference in all correspondence.
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