Market Research Manager
3 weeks ago
We are seeking a highly skilled Market Research Manager to join our team at the William Blake Group. As a key member of our organization, you will play a critical role in driving business growth through data-driven insights.
Key Responsibilities- Market Research Project Coordination
Coordinate primary and/or syndicated market research projects to gain a deeper understanding of our clients' needs and preferences.
- Methodology Expertise
Develop and apply knowledge of market research methodologies, including the Kano model, conjoint analysis, and max-diff analysis, to inform business decisions.
- Research Study Execution
Work closely with peers and segment insight leads to execute qualitative and quantitative research studies, ensuring timely and accurate delivery of results.
- Data Analysis and Insights
Mine and synthesize data from primary and secondary sources to identify actionable insights that drive business growth.
- Customer Data Analysis
Analyze customer data to identify trends, patterns, and areas for improvement, providing recommendations to enhance the client experience.
- Statistical Analysis
Apply statistical methods to examine and analyze data on clients, market dynamics, and investors at large to support business growth.
- Stakeholder Collaboration
Collaborate with stakeholders to develop recommendations and create compelling executive presentations with supporting exhibits.
- Research Repository Development
Contribute to the production and development of a consolidated research and insight repository to enable more effective and efficient storage, retrieval, and exchange of proprietary and third-party research.
Required Qualifications and Skillset- Global Mindset
Develop and maintain a global, client-first mindset, prioritizing the needs of our clients and stakeholders.
- Analytical and Communication Skills
Utilize exceptional analytical and communication skills to effectively communicate insights and recommendations to stakeholders.
- Client Experience Measurement
Experience with client experience measurement platforms, including survey and dashboard creation, to measure and improve client satisfaction.
- Industry Knowledge
Familiarity with financial services or asset management industry trends, with a willingness to deepen knowledge and stay up-to-date on industry developments.
- B2B and B2C Experience
Experience working with both B2B and B2C clients, with a strong understanding of their needs and preferences.
- Survey and Text Analytics
Familiarity with survey and text analytics platforms, such as Qualtrics, and social listening platforms, such as Netbase or Brandwatch.
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