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Digital Analyst
4 months ago
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world. You can read more about TEAM LEWIS Foundation at .
Purpose of the role
We are looking for a Digital Analyst to join our global creative and technology team. The individual will manage, co-ordinate and provide valuable insights to support strategic projects and decisions. You will deliver key insights derived from comprehensive data analysis.
Your analytical skills, attention to detail, and ability to understand and translate complex business requirements into actionable insights will be essential for the success of our projects.
Responsibilities
- Independently lead a data-driven strategy and implementation, conducting advanced analysis within and across all measured platforms.
- Monitor performance through analytics platforms such as Google Analytics 4, Adobe Analytics, Looker Studio, Tableau, Excel, Supermetrics, Google Sheets, etc.
- Analyze performance across multiple digital platforms, such as paid and organic social media (Facebook, Twitter, Instagram, LinkedIn), social and media listening tools (Meltwater), and e-commerce (Target/Criteo, Walmart and Amazon).
- Conduct A/B testing, historical analysis, and identify performance issues proactively by regularly reviewing data.
- Summarize results, provide key insights, and make strategic recommendations using data through customized PowerPoint presentations and dashboards.
- Develop strong relationships with clients and internal teams to serve as a reliable, strategic partner of analytics.
About you
- 4 years+ of relevant work experience
- Proficient in Marketing analytics tools including Campaign Manager, Google Analytics 4, 360, SA360 or other attribution platforms
- Proficient in Looker Studio or other BI Platforms
- Proficient accessing and transforming data into insights
- The Ability to tell a story through data, including the identification/communication of actionable insights that will inform marketing/communications programs
- Experience integrating with planning, strategy and account teams is a plus
- Social listening experience, including advising on listening strategy, priority terms
- Experience with a variety of tools that will enable the candidate to bring fresh thinking to our current and prospective clients
Key relationships
- Global Head of Innovation – Line Manager
- Head of Project Management
- Digital Project Managers
- Head of Development
- Creative Team
- Global Operations Director
- Executive Operations Director
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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