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Health Marketing Specialist

3 months ago

London, Greater London, United Kingdom Lane Clark & Peacock Full time

In 2020 LCP launched our Heath Analytics practice, providing analytical and research services for organisations across the life sciences and healthcare industries. Our team brings together clinicians, statisticians, epidemiologists, health economists and health data scientists alongside our established actuarial, analytics and technology teams to deliver new solutions for the fundamental challenges in health. Our team's mission is to help move health systems from importers of illness to exporters of health and to support our clients to deliver value to patients. We have already developed a track record for leading approaches to real world evidence generation, health economic modelling and innovative reimbursement design.
At LCP we offer many opportunities to progress quickly and reward our staff for ability, commitment and performance.

We have been growing the team quickly in response to the demand we are seeing for the innovative service offerings we have developed and are now looking for someone with a track record in effectively marketing to global life sciences and/ or healthcare stakeholders to support our growth.

This brand new position offers you a unique opportunity to develop and lead effective marketing strategies to potential clients who want to use cutting edge health data science and analytics to solve some of the most challenging issues in healthcare.

As an experienced hire this is also an opportunity to help shape the growth and development at an exciting stage in the team's growth.


What's the role?


Joining LCP's Health Analytics team will provide you with opportunities to work with our different service areas, understanding how these can help clients solve challenges and identifying new business opportunities where we can add value.

The role also provides a unique opportunity to make a real difference by supporting and developing the impact work the Health Analytics team contribute to, spotting and delivering on win-win opportunities which make a difference to society whilst also building the brand of LCP Health Analytics in this space.


This is an opportunity for a client focussed marketer to really get under the skin of our future and current clients and our wider stakeholder groups to help us get the right messages to the right people at the right time.

You'll develop strategies and tactics that resonate with the health and life sciences sectors, while also working closely with the wider BD & Marketing team to share intelligence and insight, maximise the value of our brand marketing for the Health Analytics team and spot opportunities to work across sectors.


What will you be doing?
You will be involved in a diverse range of projects, focusing on marketing and business development work.

You will work collaboratively across the team to develop and deliver an effective marketing strategy to our key clients, prospects and stakeholders in the life science industry.


Your key responsibilities will include:

Leading day-to-day marketing activities

  • To support our strategic growth objectives by designing and driving crossteam marketing plans and projects including coordination and project management of key milestones
  • Use your sector knowledge and expertise to develop messaging, propositions and marketing material that resonate with our audiences
  • Identify the right industry events for us to have a presence at and help us make the most out of those opportunities
  • Drive "owned" events such as webinars, briefings and roundtables, developing ideas, targeting and engaging the right attendees, and coordinating follow up
  • Contribute to the development or a framework to measure ROI from marketing activities, sharing results and insight with the senior Health Analytics team and the head of BD
  • Input into and quality assure external materials including reports, blogs and proposals, as well as maintaining highquality bidding collateral, working with the central bids team where appropriate to ensure consistency
  • Deliver an effective social media content plan, drafting posts, responses to others, blogs and other assets in real time to raise awareness and engage our audiences, while ensuring LCP brand characteristics and social media policy and guidelines are accurately reflected in all the teams' materials
  • Managing posting for the Health Analytics Linked In and Twitter channels

Supporting business development

  • Supporting the team's Strategic Growth Lead with business development by spotting opportunities with potential clients and promoting our service areas with welldrafted proposals
  • Designing and delivery of highquality, onbrand, eyecatching prospecting and proposal materials
  • Maintaining timely and accurate CRM reporting
  • Developing ABM (account based marketing) strategies for key clients and prospects. There may be the potential to grow into the role of an Account Manager for either an existing client or LCP partner organisation
  • Coaching and