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Campaign Marketing Manager
3 months ago
at OLIVER London, England, United Kingdom/
Canary Wharf Location:
London, England, United Kingdom/Canary Wharf (Hybrid)
Working in partnership with our client, the Email Marketing Manager will quickly slot right into this fast-paced, deadline-driven team, elevating business results by leveraging data, technology, channels, and creative expertise to deliver clear, customer-centric marketing communications.
You have a command of modern marketing techniques, applying customer segmentation techniques, understanding and applying value-based marketing principlesYou show appreciation of commercial consequences of marketing decisions
You are creative and enthusiastic, never content with the mediocre, wants to be first and best
You are comfortable with ambiguity and transformation, someone who can thrive and inspire others in/to change
You are an advocate for promoting positive sustainable behaviours and able to put a sustainability lens on the strategic and creative process.
You will be open and willing to attend Change the Brief training and soak up recommended research and reading about sustainability issues.
You'll be working directly with our client team as part of their Marketing Team and they will manage your workload.
They live and breathe Financial Services marketing so we'd want you to share their enthusiasm for it too, ideally, with some experience of Financial Services.
As this is a hybrid WFH role (we'll expect you in the office two days a week), you'll need great connectivity at home to use the laptop we'll supply you.
Manage and deliver the daily strategic and tactical operations of the email channel including understanding the end to end campaign management process within Salesforce Marketing Cloud while conforming to best practices and providing Quality AssuranceInfluence stakeholders using technical email expertise to ensure best practice is applied across Salesforce account set up; Work with agency partners and internal brand teams on email template design, ensuring imagery is on-brand and fit for purpose for use in email journeys
Be responsible for briefing Targeting Team on data requirements and securing Demand & Planning resource to deliver data on time
Apply excellent qualitative and quantitative analytical skills using dashboards and reporting tools to measure engagement and commercial KPIs against internal and external benchmarks and to provide detailed analysis and insight on 'Always On' and campaign activity to inform and continuously improve future email communications
Take ownership of defining, reviewing and updating the control processes behind the design, build and send of marketing emails for the Wealth Management and Digital Investing businesses.
This includes training Marketing Managers on Segregation of Duty Controls and to continuously identify and deliver on necessary improvements to ensure flawless execution of email communicationsDeliver a test & learn plan (email subject line testing, content testing, etc) to drive business outcomes
Create and manage third party prospecting databases including sign-up forms and registration emails
Build strategic working relationships across a number of teams including Marketing Centre of Excellence, Group Brand, BX Demand & Planning, Virtual Channels, Digital Production, Data Privacy and Compliance.
Ensure a robust email resilience communication plan is in place, regularly reviewed and tested.Support relationships with key stakeholders across the business to ensure their needs are understood and met, to help achieve their business goals
Manage relevant relationships with Risk, Finance, Legal, Compliance and Data Privacy
Use effective and confident stakeholder management to challenge ideas and decisions, in order to ensure that business objectives are met and aligned to marketing strategy
Strong analytical skills with ability to build data driven insights
Risk and Control Objective:
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Policies and Policy Standards.
WHAT SKILLS WILL HELP YOU BE SUCCESSFULTechnical and specialised understanding of email marketing
Experience with email platforms, design tools and languages (Salesforce, Photoshop, Dreamweaver, SharePoint, HTML/CSS Coding)
Effective communication skills - the ability to listen, interpret and articulate complex information relating to the application of Brand guidelines, email optimisation and performance in order to influence and guide senior leaders, colleagues and external agencies
Experience in Financial Services industry
Digital marketing experience
Time management skills – must be able to manage workload independently in order to hit all deadlines and appropriately communicate any risks.
Project management - Strong organizational skills, maintain accurate project records, complying with all control and regulatory requirements.OLIVER believes that agencies work better inside a brand's organisation; Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M.OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.
Be actively pro-inclusive and anti-racist across our community, clients and creationsWe've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector.
We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
Do you have the legal right to work in this country of employment?Point of Data Transfer
When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER ("Controller") which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing .Your personal data will be processed for the purposes of managing Controller's recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
Such processing is legally permissible under Art.6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller's behalf.
Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.
Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted.
You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.