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Marketing Operations Specialist

3 months ago

London, Greater London, United Kingdom Plentific GmbH Full time

We're Plentific, the world's leading real-time property solution, and we're looking for top talent to join our ambitious team. We're a global company, headquartered in London, and operating across the United Kingdom, Germany and North America.

As a B2B company, we're dedicated to helping landlords, letting agents and property managers streamline operations, unlock revenue, increase tenant satisfaction, and remain compliant through our award-winning SaaS technology platform. We also work with SMEs and large service providers, helping them access more work and grow their businesses.

We're not just any proptech - we're backed by some of the biggest names in the business, including A/O PropTech, Highland Europe, Mubadala, RXR Digital Ventures and Target Global and work with some of the world's most prominent real estate players.

But we're not just about business - we're also building stronger communities where people can thrive by ensuring the quality and safety of buildings, supporting decarbonisation through our ESG Retrofit Centre of Excellence and championing diversity across the sector through the Women's Trade Network. We're committed to creating exceptional experiences for our team members, too. Our culture is open and empowering, and we're always looking for passionate, driven individuals to join us on our mission.

So, what's in it for you?

  • A fast-paced, friendly, collaborative and hybrid/flexible working environment
  • Ample opportunities for career growth and progression
  • A multicultural workplace with over 20 nationalities that value diversity, equity, and inclusion
  • Prioritisation of well-being with social events, digital learning, career development programs and much more

If you're ready to join a dynamic and innovative team that's pioneering change in real estate, we'd love to hear from you.

The Role

The Marketing Operations Specialist will enable our marketing team to implement automation, digital tactics, data sourcing and quality control, and process improvements across marketing initiatives. This role will provide input into marketing campaign planning, track and report results across traditional and digital channels and inform marketing investments strategies.

Key responsibilities of this role will be to ensure that the marketing technology stack, data lists, segmentation, workflows, automation and reporting serve our commercial goals, are compliant, and adopted by marketing, sales and customer success teams.

The Marketing Operations Specialist will report to the Senior Growth Marketing Manager and will work closely with all marketing team members to increase the effectiveness of campaign targeting, measure the impact across all demand generation activities and report on marketing performance.

Responsibilities

Marketing tech stack:

  • Support with the setup, admin, integration and reporting across HubSpot, Triblio/Foundry, GA and other tools.
  • Engage with third-party contractors and vendors to ensure optimal configuration, performance and adoption of the marketing technology stack including our website, sales optimisation tools, and data discovery tools.
  • Create HubSpot templates, preference centre deployment, list creation by segment and demand taxonomy refinements.

Reporting:

  • Track and help refine campaign performance by measuring business results through analytics, which includes the metrics for conversion rates, MQLs, SQLs, cost/lead for customers and prospects.
  • Ensure the accuracy of lead reporting – updating lead details, tracking leads against targets
  • Help create dashboards and reports for senior management, customer success and sales stakeholders to track marketing campaign performance (closed-loop marketing)
  • Consolidate and provide analytics on Triblio, Google Analytics, Google Adwords and Marketing Automation (HubSpot) reports to gauge the effectiveness of different tactics and channels (e.g. online search, analytics, SEO, LinkedIn, display advertising campaigns, digital campaigns incl. PPC, email, events, webinars, PR, 3rd party media, account tracking insight tools)
  • Report on data completeness, trends and anomalies, making recommendations where appropriate to improve demand generation, ABM and customer engagement performance.
  • Work with revenue operations to build dashboards, reports and models for the executive team as well as regional marketing teams.
  • Compile and visualise multi-touch customer win journeys, identify patterns and facilitate and present the information to key stakeholders.
  • Support the tracking and optimisation of the Marketing budget.

Process optimisation:

  • Refine lead scoring and sales and account qualification processes with growth marketing, customer success and sales team buy-in.
  • Coordinate lead creation, tagging and follow-up with external agencies, media partners and vendors (to meet data requirements, validation and progressive profiling)
  • Create and maintain processes and best practices for digital asset setup, tracking and optimisation e.g. UTM tracking.
  • Support growth and field marketing managers with the analysis of website traffic, digital journeys and conversion rates, advise on tracking and improvements, landing page build out and optimisation.
  • Engage with agencies and marketing members to optimise SEO, ABM digital advertising, retargeting, LinkedIn campaigns and audience setup and maintenance across the martech stack.

Lead and contact level data sourcing and management:

  • Support on sourcing, segmentation, and lifecycle of all contact and lead level data within the Plentific CRM – proactively identify and fill data gaps (engage with vendors, field marketing managers and data brokers).
  • Proactively work across the Revenue Operations, Strategy and general Marketing team to merge, clean, procure and append data to improve campaign performance.

Skills

  • Growth hacker mindset, problem solver with systems integration/data mapping experience.
  • Strong analytical skills, including the ability to interpret data, develop action plans, and provide insightful and actionable plans.
  • Previous experience optimising website and landing page user experiences to increase lead conversions, registrations and content marketing downloads.
  • Knowledge and experience of agile marketing are a plus.
  • Highly organised with the ability to work independently, metrics-driven and a team player.
  • Able to excel in a fast-paced, scale-up, hands-on environment.
  • Passionate about marketing operations, naturally curious, mindset to test and experiment.
  • Ability to take initiative and ownership – self-starter and can-do attitude.

Experience and Qualifications

  • Bachelor's degree or equivalent in Marketing / Business degree a plus.
  • Background in digital marketing or experience working closely with a marketing team.
  • Worked within a high-growth business as part of an international marketing team.
  • Experience using Salesforce, Marketing automation tools (i.e. Hubspot) and CMS (i.e. Storyblok).

As you can see, we are quickly progressing with our ambitious plans and are eager to grow our team of doers to achieve our vision of managing over 2 million properties through our platform across various countries. You can help us shape the future of property management across the globe. Here's what we offer:

  • A competitive compensation package
  • A flexible working environment + 25 days annual holiday
  • Private health care including discounted gym membership
  • Enhanced parental leave
  • Life insurance
  • Employee assistance program
  • Company volunteering day and charity salary sacrifice scheme
  • Plentific Academy LMS powered by Udemy
  • Referral bonus and charity donation if someone you introduce joins the company
  • Season ticket loan, Cycle to work, Electric vehicle and Techscheme programs
  • Pension - 3% employer contribution, 5% employee contribution
  • Lunch of your choice once a week for office based employees
  • Regular company-sponsored lunches, dinners and social gatherings
  • Fully stocked kitchen with drinks, snacks, fruit, breakfast cereal etc.
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