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Insight Researcher
3 months ago
This role sits in the central Analytics & Insight Chapter and receives briefs from across the business, with the primary focus being Brand and Comms development.
With the role seeing a balance of work between our ongoing Brand Tracker and ad-hoc requests from the business.
Tesco Mobile is an Agile organization, meaning that we work very closely with stakeholders to understand their needs and objectives and then implement appropriate solution.
The role also requires close collaboration with internal data analysts and strong business understanding to make sure that we have a holistic view of the market combined with internal data sources to ensure customer-driven commercial decisions.
The role will require strong relationship building and communication, to ensure that briefs are stress tested, to provide maximum value to the business, with presenting findings and influencing stakeholders being a key focus of the role.
You will be commercially aware and a strong storyteller and deliver insight with impact and have the courage to challenge the status-quo to ensure that the customer is at the heart of decision making.
Managing external agencies and getting value for money for ad-hoc projects and brand tracking will be a big part of the role, although you will be prepared to get hands on, using internal data and research resources to provide the business with customer guidance.
- Manage and maximise our relationship with our Brand Tracking agency KPMG, to ensure that insights are delivered in a timely manage and to a high standard.
- Supporting and challenging brand development across the full marketing mix to ensure it's built on strong customer insight from identifying unmet needs through to proposition development and testing.
- Reviewing brands performance via a robust measurement and work with the brands team to take action where and when needed.
- Proactively search out best practise approaches to research and insight gathering incl. the standardisation of key approaches to enable consistency & efficiency across Tribes & Squads.
- Building excellent partnerships with my internal stakeholders and agencies and reviewing the process/way of working with our key suppliers.
- Communicating and democratizing insights and brands opportunities in an impactful way, using commercialization & storytelling skills to enable action and inspire innovation.
- Receive and stress tested briefs from around the business, to develop them and implement the best solution for the business need.
- Broad range of market research and analytical skills.
- Project and people management (direct and transversal).
- Ability to simplify the complex and generate precise insights then communicate them clearly.
- Commercial and storytelling skills.
- Combination of creative and analytical skills.
- Belong to the Insight & Analytics squad responsible for endtoend delivery of a product to deliver value to Tribes and Centres of Excellence.
Skills and Experience:
- Hands on experience of survey design and analysis in either an agency or client side role.
- Ability to manage stakeholders at all levels to ensure they have access to the right data, at the right time, in the right place.
- Skilled at adapting communication for both technical and nontechnical audiences.
- Long track record of creating compelling data visualisations.
- Highly numerate and logical.
- Ability to resolve datarelated problems.
- Ability to collaborate and work effectively in a team.
- Comfortable with being the owner of a key business resource and managing this responsibility independently.
- Highly organised and able to juggle multiple priorities concurrently.
- Experience running brand tracking programs and comms development is desirable.
Key Stakeholders:
- Brand Centre Of Excellence
- Product Tribes
- Data, Analytics & Insight Product Owner
- PowerBI & Automation Product Owner
- Data Platforms
Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.
It is part of what makes Tesco such a great place to work and we are proud to have been accredited as one of Britain's Top Employers.
We are the UK's number one retailer and we pride ourselves on offering a great shopping experience.We are passionate about our food, merchandise and services and will always try to get things right for our customers.
But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, we have a vast variety of roles and we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.
We believe in treating each other with respect and giving everyone an equal opportunity to get on. It is our people that make the difference every day - helping us make a difference for our customers.We are proud to have an inclusive culture at Tesco where ever
