Digital Specialist

2 weeks ago

Cheltenham, Gloucestershire, United Kingdom UCAS Full time

General information:

Reference :001337

Publication start date :24/08/2023

Publication end date :07/09/2023

Post Description:

Digital Specialist (Paid Media)

Vacancy location:

Location:

South West, Gloucestershire, Rosehill - Hybrid

Vacancy details:

Job Profile:

Sales and Marketing - Digital Marketing

Title:

Digital Specialist (Paid Media)

Contract Type:

Full Time

About us:

About UCAS:

UCAS is at the heart of connecting people to higher education.

We're a successful and fast-growing organisation, which helps hundreds of thousands of people every year.

We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.


Business Unit description:


The Sales and Marketing business unit takes responsibility for successfully and sustainably launching and growing products and services that respond to UCAS' customer needs.


Through UCAS Media (UCAS's commercial subsidiary), we connect clients to our engaged audiences and offer data-led consultancy and insight services to the HE sector and associated markets.


UCAS Media provides consultancy, insight, and marketing solutions for higher education providers wanting to improve their position in the market, and for commercial brands wanting to reach students.

With our highly engaged audience, we're in the perfect position to support our customers with what they need to identify, engage, and convert.

All our profits are gift-aided back to UCAS, the charity.

About the role:

Contractual Hours:

35.00

About the role:


The Digital Marketing Specialist will collaborate with our Digital Marketing Manager in executing and enhancing our UCAS Paid Media strategy.

The role will involve assisting in the implementation of growth-focused strategies, monitoring campaign performance, providing optimization insights, and taking ownership of vital client deliveries within our organization.

As a pivotal member of the team, the role acts as a technical advocate for our product, working in synergy with the sales team.


  • Collaborate closely with the Digital Marketing Manager to support the implementation of UCAS Paid Media strategy and initiatives.
  • Assist the Digital Marketing Manager in diversifying and maturing the Paid Media products by paying close attention to audiences, optimisation and campaign tracking.
  • Monitor campaign performance metrics, analyse data, and provide strategic recommendations to optimise campaigns for enhanced outcomes.
  • Work with the Digital Marketing team to share knowledge and upskill colleagues.
  • Take ownership of key client deliveries, ensuring their successful execution and maintaining a high standard of client satisfaction.
  • Monitor, track and evaluate campaign performance analytics, based on KPI targets including CTR, CPC, CPL and conversion rates.
  • Harness existing reporting to analyse campaign results and provide actionable insight.
  • Technically sound, ensuring accurate tagging and pixel management across

Please see full spec attached

Skills, qualifications, and experience:

  • Extensive experience in Paid Advertising. Additional Digital Marketing experience is favorable.
  • Well versed in managing campaigns across Meta, TikTok, Snapchat and Google Ads.
  • Bachelor's degree in marketing, Advertising, Business or related field.
  • Strong analytical skills
  • Good stakeholder management skills
  • Track record of delivery in a fastpaced, demanding environment.
  • Strong communication and interpersonal skills.
  • Ability to work well in a crossfunctional environment with multiple stakeholders.
  • Excellent data analysis, presentation, written, and verbal communication skills.
  • Attention to detail in documentation and communication.
  • Ability to handle multiple projects simultaneously and meet variable deadlines.

Please see full spec attached

Package:

Salary - £35,000

30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays)

Flexibility - UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy

A
generous pension scheme

Hundreds of high street discounts and offers with
Perkbox
Internal
training
and
development

Subsidised gym and café

Be
rewarded for going above and beyond with our ex-gratia bonus scheme

and Celebrating U, our quarterly employee recognition scheme

  • SEO Specialist

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Wagada Digital Full time

    We're looking for an SEO Specialist to join our St Albans or Cheltenham team. This could be a hybrid role for the right person.Wagada Digital has a single mission - to provide expert support to our clients whilst offering a positive work culture of learning and fun. Our team is everything to us and our clients flourish on the strong working relationships...

  • SEO Specialist

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Digital Tonic Full time

    The RoleWe're excited to be working with a long-standing digital agency based in Central Cheltenham, as they look to recruit an SEO Specialist on a permanent basis. This is a newly created role due to new client wins and expansion of existing client accounts. We're looking for a seasoned SEO who is experienced across both technical and on-page SEO, with an...

  • Digital Workplace Adoption Specialist

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Spirax-Sarco Engineering Full time

    Digital Workplace Adoption SpecialistLocation:Cheltenham, UK (Hybrid working)Benefits:27 days holiday plus Wellbeing day, Private Medical Insurance, Bonus scheme, Sharescheme, Enhanced pension plan, Life assurance, Discount scheme.Role Overview:The Digital Workplace Adoption Specialist will be responsible for driving the adoption of Digital Workplace...

  • Digital Workplace Adoption Specialist

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Spirax-Sarco Engineering Full time

    Digital Workplace Adoption Specialist Location: Cheltenham, UK (Hybrid working) Benefits: 27 days holiday plus Wellbeing day,Private Medical Insurance, Bonus scheme, Sharescheme, Enhanced pension plan,Life assurance, Discount scheme. Role Overview: The Digital Workplace Adoption Specialist will be responsible for driving the adoption of Digital...

  • Supply Chain Specialist

    4 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Yolk Recruitment Full time

    Yolk Recruitment Ltd are working with one of the world's leading defence contractors for the recruitment of a Supply Chain Specialist to join their offices in central Cheltenham. Supply Chain Specialist - Permanent - 38,000pa to 42,000pa - Cheltenham - SC Clearance Required As a Supply Chain Specialist, you will be responsible for selecting Suppliers and...

  • Supply Chain Specialist

    2 months ago

    Cheltenham, Gloucestershire, United Kingdom Yolk Recruitment Full time

    Yolk Recruitment Ltd are working with one of the world's leading defence contractors for the recruitment of a Supply Chain Specialist to join their offices in central Cheltenham. Supply Chain Specialist - Permanent - 38,000pa to 42,000pa - Cheltenham - SC Clearance Required As a Supply Chain Specialist, you will be responsible for selecting Suppliers and...

  • Supply Chain Specialist

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom yolk recruitment Full time

    Yolk Recruitment Ltd are working with one of the world's leading defence contractors for the recruitment of a Supply Chain Specialist to join their offices in central Cheltenham. Supply Chain Specialist - Permanent - 38,000pa to 42,000pa - Cheltenham - SC Clearance Required As a Supply Chain Specialist, you will be responsible for selecting Suppliers and...

  • Junior AR Assistant

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Hays Specialist Recruitment Limited Full time

    Your new companyAre you looking for a rewarding career in the insurance industry? Do you have a keen eye for detail and a passion for accounting If so, you might be the perfect candidate for the Junior Accounts Receivable position we are recruiting for based in Cheltenham, paying up to £23k. You will work Monday to Friday between 9am and 5pm, this will be...

  • Retail Sales Assistant

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom ScS – Sofa Carpet Specialist Full time

    Description:What's the opportunity?As part of the Retail team, you'll be based within our store in Kingsditch Retail Park in Cheltenham welcoming customers in and talking to them about our gorgeous furniture and carpets.This role would be working 30 hours per week over 4 days, working Saturday and Sunday with the flexibility to work two days during the...

  • Security operations analyst

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Hays Specialist Recruitment Limited Full time

    OverviewAs a Security Operations analyst, you will play a crucial role in ensuring the security and integrity of cloud-based systems. Your expertise is vital in protecting digital assets, managing risks, and implementing robust security controls. If you have a passion for cloud security and possess the technical skills to excel in this dynamic field, keep...

  • Cloud Engineer

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Cognitive Group | Part of the Focus Cloud Group Full time

    We believe in the power of ingenuity to build a positive human future.Considering making an application for this job Check all the details in this job description, and then click on Apply.As strategies, technologies and innovation collide, we create opportunity from complexity.Our diverse teams of experts combine innovative thinking and breakthrough use of...

  • Marketing Executive Salary Competitive

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom i2i Recruitment Consultancy Full time

    Marketing Executive Salary CompetitiveLocation: Cheltenham.Working Days: Monday to Friday, 40 hours per week, 8.30am to 5pmMy client has a fantastic opportunity for a Marketing Executive to join their growing team. This role is primarily tasked with bringing events, projects, new brands, and concepts to life. Working with a variety of internal and external...

  • Locum Dentist

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Green Apple Dental Full time

    Job Reference: S2665 Location: Cheltenham Remuneration:£450-£500 per day depending on experience Description:Part-time Locum Dentist required for 1-3 days per week in a very busy, mixed, INDEPENDENTLY OWNED & PURPOSE BUILT practice near Cheltenham, Gloucestershire. • £450-£500 per day depending on experience • Till September 2024 to cover...

  • Pensions Consultant

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Alexander Mae (South West) Ltd Full time

    Pensions Consultant / Technical Specialist Competitive Salary + Up to 25% Performance Bonus + Superb Benefits Must hold CII Level 4 Diploma in Financial PlanningBristol or GloucestershireIdeally Hybrid 2 days office / 3 days homeThe Company: A superb opportunity exists to join a leading wealth management specialist who genuinely value and develop their...

  • Key Account Manager

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Siamo Recruitment a division of Siamo Group Full time £25,000

    Sales Account Manager Siamo Recruitment a division of Siamo Group Employment Type: Permanent We here at Siamo Recruitment are proud to be representing a leading IT seller, distributer of Cisco. A leading product across software, network and cybersecurity solutions. Based in the heart of Cirencester we are looking for a Sales Account Manager who has a...

  • Recruitment Manager

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Wiggin Full time

    Job Title: Recruitment Specialist at Wiggin Law FirmAbout the Company: Wiggin is a leading law firm specializing in media, technology, and intellectual property. They assist clients in financing, exploiting, and protecting their creative and commercial assets, aiming to help them realize the value of their ideas in the digital age. Established in 2003,...

  • Head of Sales

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Attivo Group Full time

    Head of Sales and Marketing - CheltenhamAbout Attivo:Attivo are Lifestyle Financial Planners.We're a privately owned company. We prefer it that way. It means we're free to do what we feel is best for our clients and our people. Our work is all about our clients. We pride ourselves on being completely transparent, open and honest - an approach that builds...

  • Head of Sales

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Attivo Group Full time

    Head of Sales and Marketing - CheltenhamAbout Attivo:Attivo are Lifestyle Financial Planners.We're a privately owned company. We prefer it that way. It means we're free to do what we feel is best for our clients and our people. Our work is all about our clients. We pride ourselves on being completely transparent, open and honest - an approach that builds...

  • Senior IT Technician

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom RE People Full time

    Job Title: Senior IT Technician Employer: RE People Location: Gloucestershire, United Kingdom Salary: Employment Type: Permanent Reference Number: 23643_ Job Details: As the Senior IT Technician, you will be responsible for providing technical support and maintenance to our IT systems, hardware and software. Knowledge of Office 365 (as opposed...

  • Qualified Dental Nurse

    2 weeks ago

    Cheltenham, Gloucestershire, United Kingdom Bupa Dental Care Full time

    Dental Nurse - Gloucester Painswick Road Monday to Friday Your GDC registration, DBS check and professional indemnity are all covered by Bupa Dental Care. A family feel, with the security and stability that comes with being part of Bupa. As a at Bupa, you'll benefit from exceptional development and opportunities and an experienced practice team around you -...