Marketing Analytics Technical Lead

2 weeks ago

London, Greater London, United Kingdom Informa Global Support Full time

Company Description
Company Overview

Informa is a leading international events, intelligence, and scholarly research group.


Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions.


Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.


Informa's divisions include
:
Informa Connect,
Informa Markets,
Informa Tech,
Taylor & Francis and
Global Support.


Informa is a successful and diverse FTSE 100 business that has been built over the past twenty years through a mix of organic growth and acquisition.

Informa is transforming itself to increase digital capability and the mix of revenues, with the expectation that far higher proportions of revenue are derived from new digital products and through the sales of all products through digital channels.


Equally, as a contemporary B2B provider of solutions and services, we anticipate the need to enable customer touchpoints through digitalising processes that are currently offline, and through shaping and establishing a digital ecosystem over the next 5 years, whilst firmly establishing our position within it, thereby providing our B2B customers with end-to-end go-to-market solutions.

This has resulted in strategic programmes like GAP II, focused on a digital acceleration and associated investment and the Unifying Technology Programme, focused on transforming the Technology Operating Model.


Technology Solutions & Services
-
Global Support is Informa's fifth division, with major service hubs in the United Kingdom, the United States, Hong Kong, and Singapore as well as several smaller locations. Global Support colleagues provide shared, efficient business services and function-specific expertise to each of Informa's operating divisions, enabling our commercial teams to focus on their markets and customers.
-
Technology Solutions & Services is a key function within Global Support, with responsibility for the management and evolution of the key enterprise technology disciplines that underpin day to day business operations including Strategy & Technology Change, Enterprise Architecture, Enterprise Technology, Customer Technology, Technology Operations, and Information Security.


The Technology function is embarking on a clear roadmap for the modernisation of legacy services whilst developing new platforms, solutions and techniques that transform the department into an enabler of reliable, scalable, and secure services that support Informa's digital agenda and diverse customer landscape, through the Unifying Technology Programme.

We recognise the need for change and have a good understanding of where we need to get to. We need people to help us shape, solve problems and deliver the change agenda. Ensuring that we are seen as a trusted partner to our business colleagues.

Purpose of the Role & Team Profile


The role of Marketing Analytics Technical Lead for Marketing Technology is to spearhead data-driven decision-making within our marketing technology operations.

You will be at the forefront of leveraging data insights and technology solutions to optimise marketing strategies and campaigns. This role will collaborate closely with cross-functional teams to drive impactful outcomes.

The team profile includes individuals with strong analytical skills, technical expertise in marketing technology platforms, and a passion for delivering actionable insights.


Key interactions

  • Collaborate with marketing teams to understand business objectives and translate them into data requirements.
  • Interface with data and engineering teams to ensure data availability, quality, and integrity.
  • Engage with external vendors for evaluating and implementing new marketing analytics technology solutions.
  • Communicate insights and recommendations to senior management for strategic decisionmaking.

Key Areas of Responsibility/Accountability

  • Analytics Strategy: Develop and implement a comprehensive analytics strategy aligned with marketing objectives.
  • Technology Implementation: Lead the evaluation, selection, and implementation of marketing technology tools and platforms.
  • Data Management: Oversee data collection, integration, and cleansing processes to ensure data accuracy and reliability.
  • Analysis and Reporting: Conduct advanced analytics to extract actionable insights from marketing data and present findings to stakeholders.
  • Optimisation: Continuously support the optimisation of marketing campaigns based on performance metrics and analytics insights.
  • Thought Leadership: Provide mentorship and guidance to the marketing community, fostering a culture of innovation and excellence.

Key Outputs and Outcomes
- Robust analytics infrastructure enabling data-

  • Marketing Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Informa PLC Full time

    Job Title: Marketing Analytics Technical LeadHey there! If you're all about being Customer-focused, collaborative, and growth-focused, then you might just be the perfect fit for our Marketing Analytics Technical Lead role at our vibrant company. Let's dive into the details:Purpose of the Role & Team ProfileThe Marketing Analytics Technical Lead for Marketing...

  • Marketing Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Informa Connect of Informa PLC Full time

    Informa is a leading international events, intelligence, and scholarly research group. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions. Informa is...

  • Customer Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Fractal Analytics Full time

    It's fun to work in a company where people truly BELIEVE in what they are doing We're committed to bringing passion and customer focus to the business._Senior ConsultantFractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and...

  • Avp Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Highams Full time

    AVP Analytics Technical Lead - InsuranceLondon - hybrid workingThis is an exciting opportunity to work with a fast-paced, high-energy Risk Management and Analytics team within the insurance niche.As the AVP Analytics Technical Lead you will be delivering cutting edge solutions, leveraging Analytics and Artificial Intelligence.Experience required: Significant...

  • Marketing Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Harnham Full time

    Marketing Analytics LeadnUp to £70,000 + benefitsnRemote - LondonA great opportunity to join a global membership provider as a Marketing Analytics LeadTHE COMPANYnThe business is a leading membership provider and online marketplace specialised in offering various services to it's consumers. Valued at $100 million in December 2023, the business are now...

  • Senior Digital Marketing Analytics Consultant

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    149286/CHSenior Digital Marketing Analytics ConsultantUp to £90,000London - Flexible WorkingCompanyPart of a wider Marketing Group, this brand focus on working primarily across the Retail, FS&I and eCommerce platforms, but are growing and expanding within this area to develop a varied client base. They have successful and best-in-class functions acrossCRM,...

  • Marketing Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Harnham Full time

    Marketing Analytics LeadnRemote (UK Based)nUp to £70,000A growing online digital marketplace is currently looking for a Marketing Analytics Lead to join the teamTHE COMPANYnThis company is looking to add to its Analytics team and is seeking someone skilled in Marketing Analytics to lead the measurement & effectiveness strategy. You will be responsible for...

  • Marketing Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom 9 DexCom Operating Limited Full time

    Founded in 1999, Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare...

  • Digital Analytics Consultant

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Digital Analytics ConsultantUp to £50,000Hybrid - LondonA great opportunity for a Digital Analytics Consultant to join one of the UK's leading insurance companiesTHE COMPANYThis role sits within one of the UK's leading insurance providers, working across their wider business units to assist in helping and improving the digital journey of their customers,...

  • Avp Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Lutine Bell Full time

    The Global Digital Team is seeking a Technology Lead to join our fast-paced, high-energy team responsible for delivering cutting edge solutions leveraging Analytics and AI.This role will be the key point of contact between analytics, IT and CoE teams and will be the go-to contact in the regional analytics team for all IT engagements.This role will report to...

  • Fraud Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Fraud Analytics LeaderUp to £80,000LondonTHE COMPANYFast-paced, inspiring, and cool, this company promotes a relaxed start-up atmosphere with strong financial backing and a growing customer base. They've cemented themselves as a leading card provider in the UK and growth into other products. Voted as a topcompany to work for with sought-after offices in...

  • Head of Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    HEAD OF ANALYTICS & INSIGHTS - LONDON UP TO £80,000 THE COMPANY I am supporting a tech-driven platform on a key Head of position. THE ROLE The successful Head of Analytics & Insights responsibilities will include:Formulate and execute a robust data strategy, ensuring that data insights are pivotal in steering organisational decisionsForge and lead a...

  • Senior Analytics Developer

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Senior Analytics DeveloperUp to £85,000Hybrid - LondonA great opportunity for an experienced Analytics Professional to join a global information and analytics company in the heart of LondonTHE COMPANYThe business is a multi-national analytics company specialising in providing scientific, technical, and medical information, legal information and analytics,...

  • Technical Analytics Consultant

    2 weeks ago

    London, Greater London, United Kingdom The Mission Group Full time

    Overview:Mezzo labs is a London-based Digital Analytics agency. We are a small team and you will end up getting to know everyone here. We are part of the Mission Group of agencies and work with global clients across a range of industries, but with many of those sitting in the financial sector.The Solutions team at Mezzo Labs is responsible for assisting...

  • Head of Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    HEAD OF ANALYTICS - LONDON UP TO £100,000 THE COMPANY I am supporting a prestigious consultancy firm on a key Head of Analytics hire. The focus of this role covers Customer & Commercial Analytics, line managing 7 Analysts and requires a depth of experience in Python, SQL and Power BI. THE ROLE The successful Head of Analytics responsibilities will...

  • Contract Data Analytical Consultant

    2 weeks ago

    London, Greater London, United Kingdom Datatech Analytics Full time

    Contract Data Analytical Consultant - Hybrid with flexible office time in London, Milton Keynes or Bristol Competitive day rate Contract 3 months, immediate start Join a successful UK business during a phase of increased digitalisation. Play a key role supporting the Chief Digital Officer to manage their data analytics expansion. Key skills Data insight,...

  • Head of Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Head of Analytics - Join a Leading Analytics and Insights Agency!Salary: Up to £100,000Location: Hybrid - LondonA fantastic opportunity has arisen for a skilled professional to become the Head of Analytics at a renowned analytics and insights agency. This company provides comprehensive business intelligence and strategic assistance to clients, aiding in...

  • Marketing Co-ordinator

    2 weeks ago

    London, Greater London, United Kingdom Advancing Analytics Full time

    Marketing Co-ordinator**Salary:£29,120 base. 15% **company performance-based bonus. Career grade scheme/progressionLocation**: Remote - must be based within the UK.Interview process: Two Rounds: 1. Get to know you - 30 minutes with the People Recruitment Manager; 2. Technical competency - 60 mins with the hiring lead and a team member.Learn more about us:...

  • Marketing Analyst

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    MARKETING ANALYST£400-£450 PER DAY (OUTSIDE IR35)6 MONTH CONTRACTADVERTISING AGENCYHYBRID (1-2 DAYS PER WEEK IN CENTRAL LONDON) Harnham is currently working with a leading Ad Tech agency that is looking for support on a project with a product-focused client who is looking to understand the performance of advertising on their platform. THE ROLE&...

  • Senior Web Analytics Manager

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    SENIOR WEB ANALYTICS MANAGERUP TO £80,000HYBRID (2 DAYS IN OFFICE)LONDONConsider yourself an expert in your market? This high-end retail brand is looking for someone to step in as a Senior Web Analytics Manager to use their expertise and lead a team of 4 to success across their digital platforms.THE COMPANYThis high-end retail brand is looking to become...