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Marketing Analytics Technical Lead

3 months ago

London, Greater London, United Kingdom Informa PLC Full time
Job Title: Marketing Analytics Technical Lead

Hey there If you're all about being Customer-focused, collaborative, and growth-focused, then you might just be the perfect fit for our Marketing Analytics Technical Lead role at our vibrant company. Let's dive into the details:

Purpose of the Role & Team Profile

The Marketing Analytics Technical Lead for Marketing Technology is the guru behind our data-driven decision-making process within our marketing operations. You'll be leading the charge in using data insights and tech solutions to supercharge our marketing strategies and campaigns. Working closely with various teams, you'll be driving some serious outcomes. Our team is full of individuals with killer analytical skills, tech know-how in marketing platforms, and a passion for delivering actionable insights.

Key Interactions
  • Collaborate with marketing teams to translate business objectives into data requirements.
  • Interface with data and engineering teams to ensure top-notch data availability and quality.
  • Engage with external vendors to explore and implement new marketing analytics tech solutions.
  • Share insights and recommendations with senior management for strategic decision-making.
Key Areas of Responsibility/Accountability
  • Analytics Strategy: Develop and implement a killer analytics strategy in line with marketing objectives.
  • Technology Implementation: Lead the selection and deployment of marketing tech tools and platforms.
  • Data Management: Oversee data processes to guarantee accuracy and reliability.
  • Analysis and Reporting: Dig into analytics to extract key insights for stakeholders.
  • Optimization: Keep those marketing campaigns in top shape based on analytics insights.
  • Thought Leadership: Mentor the marketing community for innovation and excellence.
Key Outputs and Outcomes
  • Establish a robust infrastructure for data-driven decision-making.
  • Implement cutting-edge marketing tech solutions.
  • Create insights-driven marketing strategies for better campaign performance.
  • Ensure seamless integration of analytics into marketing processes through collaboration.
  • Build a high-performing analytics team that delivers scalable insights.
Measures of Success
  • Accuracy and Timeliness: Deliver accurate data insights in a timely manner.
  • Impact on Business: Measure how analytics initiatives boost marketing effectiveness.
  • Technology Adoption: Track the use of marketing analytics platforms.
  • Stakeholder Satisfaction: Collect feedback on the relevance of analytics insights.
Qualifications

What We're Looking For:

  • Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field; Master's degree preferred.
  • Leadership experience in marketing analytics.
  • Strong analytical skills with expertise in data tools.
  • Knowledge of marketing technology landscape.
  • Experience in managing marketing tech solutions.
  • Excellent communication and stakeholder management skills.
  • Strategic problem-solving skills with great attention to detail.
Additional Information

Curious about working with us at Informa? We value our employees a lot Apart from joining an amazing and supportive team, we offer flexible working arrangements, internal promotions, and other perks including:

  • Enjoy freedom and flexibility in your work schedule.
  • Be part of a welcoming community with social events and charity initiatives.
  • Make a broader impact through volunteering opportunities.
  • Grow your career with training and development programs.
  • Take time off with generous annual leave and remote work options.
  • Access a range of personal benefits and wellbeing support.
  • Get recognition for your hard work through global awards.
  • Collaborate with international teams and broaden your horizons.