Marketing Analytics Lead

2 weeks ago

London, Greater London, United Kingdom 9 DexCom Operating Limited Full time

Founded in 1999, Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. Since the company's inception, Dexcom has focused on better outcomes for patients, caregivers, and clinicians by delivering solutions that are best in class - while empowering the community to take control of diabetes. Dexcom reported full-year 2022 revenues of $2.9B, a growth of 18% over 2021. Headquartered in San Diego, California, with additional offices in the Americas, Europe, and Asia Pacific, the company employs over 8,000 people worldwide.

The Marketing Analytics Lead is key to driving the analytics e ffort and optimizing marketing strategy for our function , responsible for maintaining data collection, conducting analysis, and generating insightful reports to assess performance across various traditional and digital channels. T his role is essential in informing marketing decision-making through data-driven insights , as well as tracking and reporting marketing budgets, evaluating the effectiveness of different channels, and collaborating with cross-functional teams to inform marketing strategies for driving business growth and brand visibility.

The ideal candidate will be a data-drive n , analytical and detail-oriented professional, proficient in data collection and analysis . They should have a solid understanding o f marketing decision making for a healthcare product portfolio. They should be experienced in utilizing common reporting and analytics tools to design and create interactive reports and dashboards that enable meaningful insights generation .

Responsibilities:

Manage proactive and ad-hoc analytics at the regional level to act as a strategic partner to the Marketing Projects team in key activities, such as project planning and performance analysis .

Maintain robust marketing data collection and ensure data accuracy and integrity , as well as ensuring all data and reporting are managed in a compliant manner .

Conduct in-depth analysis of marketing performance across different channels ( e.g. digital, websites, print, media, etc.) , deriving valuable insights and trends to support strategy development .

Generate regular reports and dashboards to evaluate the effectiveness of marketing campaigns and initiatives across various channels , utilizing data visualization tools to create compelling visual representations of marketing performance .

Develop, maintain and oversee key performance indicators ( KPIs ) for each marketing channel and develop metrics to measure marketing success across platforms.

Collaborate with cross-functional teams to gather data and insights for ad-hoc analysis to support marketing decision-making and channel optimization , as well as to understand strategic initiatives and ways to measure performance .

Provide actionable recommendations based on data insights to optimize marketing strategies

Support marketing budget tracking and reporting, ensuring alignment with financial objectives and the distribution of resources across channels effectively.

Manage vendor relationships with external agencies, consultants and data partners support ing reporting and marketing analytics .

Stay up-to-date with industry trends, advancements in analytics, and best practices for data-driven marketing across different channels.

Experience & Qualifications:

Bachelor's degree in Marketing , Business, Data Science, or a related field.

4 + years of progressive experience in marketing reporting and data analytics, preferably within the healthcare marketing or consumer health industry .

Demonstrated expertise in data collection, analysis, and reporting, utilizing tools such as Google Analytics, Tableau, or other data visualization platforms.

Strong analytical skills with the ability to interpret complex data and extract meaningful insights.

Proficiency in marketing KPIs , metrics, and performance measurement across different channels.

Experience in assessing marketing performance across digital, websites, print, media, and other relevant channels.

Experience in marketing budget tracking and financial reporting.

Advanced Excel skills for data manipulation and analysis.

Familiarity with data privacy and regulatory requirements related to marketing analytics .

Detail-oriented and highly organized, managing multiple tasks and deadlines efficiently.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.

WHY CHOOSE DEXCOM?

Since 1999, Dexcom has simplified and revolutionized diabetes management, positively impacting millions worldwide. At Dexcom, we're more than just a medical device company; we're a collective of visionary thinkers, trailblazers, and problem solvers. Our mission transcends the ordinary. We aim to revolutionize healthcare, one groundbreaking technology at a time.

#J-18808-Ljbffr

  • Customer Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Fractal Analytics Full time

    It's fun to work in a company where people truly BELIEVE in what they are doing We're committed to bringing passion and customer focus to the business._Senior ConsultantFractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and...

  • Marketing Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Harnham Full time

    Marketing Analytics LeadnUp to £70,000 + benefitsnRemote - LondonA great opportunity to join a global membership provider as a Marketing Analytics LeadTHE COMPANYnThe business is a leading membership provider and online marketplace specialised in offering various services to it's consumers. Valued at $100 million in December 2023, the business are now...

  • Senior Digital Marketing Analytics Consultant

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    149286/CHSenior Digital Marketing Analytics ConsultantUp to £90,000London - Flexible WorkingCompanyPart of a wider Marketing Group, this brand focus on working primarily across the Retail, FS&I and eCommerce platforms, but are growing and expanding within this area to develop a varied client base. They have successful and best-in-class functions acrossCRM,...

  • Marketing Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Harnham Full time

    Marketing Analytics LeadnRemote (UK Based)nUp to £70,000A growing online digital marketplace is currently looking for a Marketing Analytics Lead to join the teamTHE COMPANYnThis company is looking to add to its Analytics team and is seeking someone skilled in Marketing Analytics to lead the measurement & effectiveness strategy. You will be responsible for...

  • Fraud Analytics Lead

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Fraud Analytics LeaderUp to £80,000LondonTHE COMPANYFast-paced, inspiring, and cool, this company promotes a relaxed start-up atmosphere with strong financial backing and a growing customer base. They've cemented themselves as a leading card provider in the UK and growth into other products. Voted as a topcompany to work for with sought-after offices in...

  • Marketing Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Informa PLC Full time

    Job Title: Marketing Analytics Technical LeadHey there! If you're all about being Customer-focused, collaborative, and growth-focused, then you might just be the perfect fit for our Marketing Analytics Technical Lead role at our vibrant company. Let's dive into the details:Purpose of the Role & Team ProfileThe Marketing Analytics Technical Lead for Marketing...

  • Head of Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    HEAD OF ANALYTICS & INSIGHTS - LONDON UP TO £80,000 THE COMPANY I am supporting a tech-driven platform on a key Head of position. THE ROLE The successful Head of Analytics & Insights responsibilities will include:Formulate and execute a robust data strategy, ensuring that data insights are pivotal in steering organisational decisionsForge and lead a...

  • Contract Data Analytical Consultant

    2 weeks ago

    London, Greater London, United Kingdom Datatech Analytics Full time

    Contract Data Analytical Consultant - Hybrid with flexible office time in London, Milton Keynes or Bristol Competitive day rate Contract 3 months, immediate start Join a successful UK business during a phase of increased digitalisation. Play a key role supporting the Chief Digital Officer to manage their data analytics expansion. Key skills Data insight,...

  • Head of Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Head of Analytics - Join a Leading Analytics and Insights Agency!Salary: Up to £100,000Location: Hybrid - LondonA fantastic opportunity has arisen for a skilled professional to become the Head of Analytics at a renowned analytics and insights agency. This company provides comprehensive business intelligence and strategic assistance to clients, aiding in...

  • Marketing Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Informa Global Support Full time

    Company DescriptionCompany OverviewInforma is a leading international events, intelligence, and scholarly research group.Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better...

  • Marketing Analytics Technical Lead

    2 weeks ago

    London, Greater London, United Kingdom Informa Connect of Informa PLC Full time

    Informa is a leading international events, intelligence, and scholarly research group. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions. Informa is...

  • Digital Analytics Consultant

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Digital Analytics ConsultantUp to £50,000Hybrid - LondonA great opportunity for a Digital Analytics Consultant to join one of the UK's leading insurance companiesTHE COMPANYThis role sits within one of the UK's leading insurance providers, working across their wider business units to assist in helping and improving the digital journey of their customers,...

  • Senior Web Analytics Manager

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    SENIOR WEB ANALYTICS MANAGERUP TO £80,000HYBRID (2 DAYS IN OFFICE)LONDONConsider yourself an expert in your market? This high-end retail brand is looking for someone to step in as a Senior Web Analytics Manager to use their expertise and lead a team of 4 to success across their digital platforms.THE COMPANYThis high-end retail brand is looking to become...

  • Marketing Co-ordinator

    2 weeks ago

    London, Greater London, United Kingdom Advancing Analytics Full time

    Marketing Co-ordinator**Salary:£29,120 base. 15% **company performance-based bonus. Career grade scheme/progressionLocation**: Remote - must be based within the UK.Interview process: Two Rounds: 1. Get to know you - 30 minutes with the People Recruitment Manager; 2. Technical competency - 60 mins with the hiring lead and a team member.Learn more about us:...

  • Head of Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    HEAD OF ANALYTICS - LONDON UP TO £100,000 THE COMPANY I am supporting a prestigious consultancy firm on a key Head of Analytics hire. The focus of this role covers Customer & Commercial Analytics, line managing 7 Analysts and requires a depth of experience in Python, SQL and Power BI. THE ROLE The successful Head of Analytics responsibilities will...

  • Manager / Sr. Manager - Analytics Consulting (Retail/ FMCG)

    2 weeks ago

    London, Greater London, United Kingdom Tiger Analytics Full time

    Job DescriptionTiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various market research...

  • Head of Marketing Analytics

    2 weeks ago

    London, Greater London, United Kingdom Harnham Full time

    HEAD OF MARKETING ANALYTICSUP TO £140,000LONDON (HYBRID)OVERVIEWI am working with a global financial platform looking to enhance their marketing capabilities.THE ROLEThe successful Head of Marketing Analytics responsibilities will include:Oversee a range of analytical projects in the marketing function Draw actionable insight from data, to make...

  • Manager / Sr. Manager - Analytics Consulting (Retail/ FMCG)

    2 weeks ago

    London, Greater London, United Kingdom Tiger Analytics Full time

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. We are also market leaders in AI & Analytics consulting in the CPG & retail industry with over 40%...

  • Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Events Marketing Manager – International B2B Events / Conferences This role is hybrid, with c2-3 days per week in the Central London office (or more if you prefer) NB - you must have 3+ years of B2B Events Marketing experience to be considered for this role This is an exciting opportunity to join a market leader in B2B publishing and...

  • Demand Marketing Manager

    2 weeks ago

    London, Greater London, United Kingdom Clarivate Analytics Full time

    The Demand Marketing Manager is responsible for the design, development, execution and measurement of integrated lead creation and demand campaigns for Clarivate IP Solutions. Drive and accelerate marketing growth and help to ensure that marketing-impacted sales and revenue targets are met. Collaborate with key stakeholders within marketing, sales, and the...