Regional Marketing Manager, Germany Marketing ·

2 weeks ago

London, Greater London, United Kingdom Le Wagon, Inc. Full time

Le Wagon is a global leader in immersive tech training . Our mission is to train people from all backgrounds in coding, data, and product skills, give them the best learning experience of their lives, and help them accelerate their careers. We also help companies become more data-driven by leveraging their data and unlocking their employees' potential through corporate training.

Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and São Paulo. Most importantly, Le Wagon is a community of 25k+ graduates from all walks of life, including career changers, digital nomads, and many entrepreneurs - who've created 200+ tech startups and raised $1B+ and counting

As the Regional Marketing Manager, you will play a pivotal role in driving acquisition and increasing brand awareness for our tech bootcamps. We are seeking a highly organized individual to drive community engagement through innovative campaigns. With a sharp focus on KPIs, you'll lead initiatives that attract applications and enrolments, solidifying Le Wagon's position as a premier coding bootcamp.

Your Mission :

  • Plan, develop, and help execute a diverse range of both in-person and digital events, aimed at promoting the campus across the region. This involves concept, speaker recruitment, logistical arrangements, and extensive promotion through various channels to ensure successful outcomes.

  • Lead the creation of engaging and informative local content across various channels, including blogs, social media, email campaigns, white papers, and other content marketing platforms, to effectively grow our brand presence and generate leads within the target market.

  • Proactively engage with a variety of communities and cultivate strategic partnerships with l tech players in your region to enhance brand visibility and establish Le Wagon's presence within the region.

  • Identify and leverage new regional and local sponsorship opportunities, including paid newsletters and branded content placements in niche media outlets, to expand promotional avenues and drive engagement.

  • Develop and implement effective nurturing strategies, ensuring a seamless transition from prospects to enrolled students. Share insights and best practices with global teams and adapt global strategies to suit local market dynamics.

  • Collaborate with global teams to ensure successful execution of global product launches and marketing initiatives within your region.

  • Define marketing budgets and key performance indicators (KPIs), and continuously analyze and report data across all stages of the marketing funnel and channels utilized. Provide actionable insights, identify areas for improvement, and document best practices to optimize marketing efforts.

This is the role for you if:

  • You are a people person who thrives on meeting new people and making them feel welcome.
  • You are fluent in German &English with excellent written & verbal communication.
  • You are based locally and have a passion for contributing to our campus culture and fostering a positive work environment.
  • Your background is in Marketing, Communication, or a related field.
  • You have experience in community or business development, with a focus on event management and collaboration with other communities. Social media expertise is a plus
  • You are skilled in project management, result-oriented with the ability to manage independently and goal driven.
  • You are collaborative with a growth mindset, adept at finding solutions and turning challenges into opportunities.
  • You consider yourself a creative thinker who stays updated on industry trends.
  • You are passionate about education and technology, driven by our mission to transform lives.

What's in it for you?

  • Join a fast-growing global company with a truly international mindset
  • Learn about tech every day and grow in one of the industries of the future: EdTech
  • Work remotely part of the week and manage your own meeting agenda

  • Opportunity to enroll in the localUrban Sports Club membership
  • Have fun on our team retreats with Global colleagues

Application process

  • Online application
  • Screening Call with Mia, Talent Manager
  • Interview: Case study & debrief
  • Meet the Team
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