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Brand Manager

2 months ago

London, Greater London, United Kingdom Brown-Forman Tequila México Full time
Brand Manager - Malts and Diplomatico London , United Kingdom

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‐Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‐Forman.

Enriching Life. Enriching Careers- At Brown‐Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‐Forman is consistently recognized as a Great Place to Work in countries around the world.

Quote from Hiring Manager

The Brand Manager is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting super premium portfolio in very dynamic categories

Meaningful Work From Day One

The brand manager is responsible for driving profitable growth by building the strategic plans of some of these brands and ensuring best in class execution collaborating closely with the Senior Brand Manager and key UK & Global stakeholders. This is a role which requires an ability to advocate & champion these brands and engage with the UK Brown Forman wider team.

This is an office/hybrid role out of our fantastic modern office in Fitzrovia in central London.

What You Can Expect

Value Creation

Development of annual brand plans seeking approval from local, regional and global brand stakeholders

Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions

Manage and track the A&P budgets for the brands including regular meetings with finance and budget owners to track spend

Strategic Relationships & Partnerships

Lead and champion the brands, supporting the Senior Brand Manager to shape the direction and growth of the portfolio

Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders

Work closely with the global team to make sure the market needs are included in the NPD process

Act as a role model of B-F values - support a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued

Drive for results

Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy and Experiential)

Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth

Build a strong partnership with IMC (Integrated Marketing Communication) to drive the communication agenda of the brands in the UK as well as championing a test & learn approach

Strongly partner with production and global team to ensure UK needs are fulfilled

What You Bring to the Table

FMCG/Spirit/Luxury background in Marketing

Experience in (operational) responsibility in ATL and BTL activities

Strong & proven commercial skills

Passion for brands and able to translate this into "ambassador" style of attitude and behaviour to the rest of the organisation

Innovation background or knowledge would be a plus

Superior communication skills (influencing, listening, presentations, written)

What Makes You Unique

Great analytical skills, commercially savvy and solution focused to solving problems

Self-Starter and growth mindset with an ability to challenge the status quo

Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

Adaptable, flexible and resilient

Who We Are

While much has changed since Brown‐Forman was founded in 1870, it's what has stayed the same that makes our story particularly remarkable.

Brown-Forman UK is a certified Great Place to Work and is committed to creating a culture that nurtures and prioritises continuous learning, impacting personal and business growth. We provide opportunities to connect with senior and executive leaders; grow yourself; advance your network; and learn more about our global business.

Our vision for Brown-Forman UK is to be the industry-leading organisation by delivering top-tier results through building a diverse culture that inspires people to bring their full self to work. In the UK, we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). Alongside these ERGs, we have various committees such as Alcohol Responsibility, Sustainability and Livewell teams that have great engagement within the business and make a great difference to the environment we work in.

We are proud of our ever-growing portfolio of world-renowned brands. Our brands, which include Jack Daniel's, Woodford Reserve, el Jimador tequila, Chambord liqueur, Gin Mare & Diplomatico Rum are used on a regular basis to toast life's special moments.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Please find below some highlights of the competitive benefits we offer include:

If you currently work for Brown-Forman, please click the following button to be redirected to the internal site and select the Career icon.

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