Social Media, Influencer

1 week ago

Edinburgh, Edinburgh, United Kingdom Asda Stores Ltd Full time

Job Title

Social Media, Influencer & Ambassador Manager George


Location

George House


Employment Type

Full time


Contract Type

Fixed Term (Fixed Term)


Hours Per Week

37.5


Salary

Competitive salary plus benefits


Category

Social Media


Closing Date

13 June 2024

You'll be a fundamental lynchpin in the Social Team working directly with our campaign and content teams, creative agencies, and media planners, to create and distribute social & influencer content.

This integral role is centred around developing, guiding, and monitoring George's presence across multiple social media platforms as well as harnessing the power of, influencer and talent partnerships to elevate our brand's visibility and engagement.

***This is a FTC covering a period of maternity leave until May 2025***

"Everything about Asda"

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

"Everything you'll love."​

​ Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.​

4 weekly pay – which means you get an extra payday a year.​

Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.​

Discount off your shopping at Asda and George – it really makes a difference, with extra discounts running throughout the year, colleagues save an average of £700 a year.​

Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.​

Free city centre parking – which you can also use outside working hours.​

​

"Find your role"​

As the Social media, Influencer and Ambassador Manager, you will be responsible for identifying, nurturing, and managing relationships with key influencers, ambassadors, and content creators who align with our brand values and audience. Your strategic vision and execution will drive brand awareness, credibility, and conversion through authentic and impactful social media comms & collaborations. You will be responsible for the management of the George social plans you will know how to create best in class social content whilst identifying new ways to innovate and engage our audience.

Key Responsibilities:

Support contract negotiations with influencers, talent and their representatives, ensuring clear expectations, deliverables, and adherence to budget guidelines. Foster long-term relationships with key influencers and talent, creating a network of brand advocates and partners. Monitor and measure the effectiveness of social content, influencer and ambassador partnerships through data-driven insights, adjusting strategies as necessary to optimise performance and ROI. Support the roll out of industry leading, profitable, Ambassador program. Stay abreast of social, industry trends, emerging influencers, and talent, as well as best practices in influencer marketing, to continuously innovate and improve our influencer strategy. Manage the influencer/talent/social budget, tracking expenditures and ensuring strategic allocation of resources for maximum effectiveness. You'll leverage organic and paid social media and educate and enable our wider business to drive best-in-class social media practices, create awareness of George's products, values, and services while protecting and furthering brand reputation and affinity Create content that is of high quality, relevant, engaging, and on-brand using insight, data, and analysis to evaluate your success and optimise future plans.

"Let's find out about you"
We are looking for a candidate who embodies the following:

Proven experience in social media, influencer and talent management, with a track record of developing successful content, partnerships and campaigns that drive brand engagement and conversion. Have a proven track record managing teams and setting and achieving results. Be able to present data and report back on KPIs and performance tracking. Be passionate about social media & influencers and keeping up to date with latest digital trends and opportunities. Strong network within the influencer and entertainment industries, with the ability to identify and engage with emerging and established talent. Desirable if across Fashion or Home industries. Excellent negotiation, communication, and interpersonal skills, capable of building and maintaining strong professional relationships. Creative thinker with the ability to collaborate on content creation, providing strategic direction to ensure brand alignment and message coherence. Analytical mindset with proficiency in measuring and analysing the effectiveness of influencer partnerships, utilising metrics to guide strategy. Deep knowledge of the digital and social media landscape, with a keen understanding of trends, platform dynamics, and audience behaviours. Ability to work cross-functionally, collaborating with various internal teams and stakeholders to integrate influencer and talent content into broader marketing initiatives. Strong PR acumen. Have exceptional copywriting and editing skills. Experience in using social media management platforms (ideally Khoros, Sprinklr or Brandwatch) Have project & budget management skills.

"Find your everything at Asda" - bringing brighter living within everyone's reach".

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.

You will also get an excellent benefits package including; -


• Discretionary company bonus


• £5,700 company car or car allowance

• Company pension up to 7% matched

• 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

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