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VP of Product Development
3 months ago
Allied Global Marketing is a leading full-service entertainment , culture , and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe , providing resources and relationships that our partners and clients know and trust.
About Us:
We are a cutting-edge global marketing agency specializing in the entertainment, gaming, culture and lifestyle sectors. Our mission is to redefine the intersection of marketing and technology, creating unparalleled value through innovative products. With a strong focus on leveraging proprietary data, automation, and AI tools, we aim to transform not only our internal efficiencies but also provide our clients with groundbreaking SaaS platforms.
Position Overview:
As the Vice President of Product Development & Engineering, you will architect our proprietary technology solutions, including the data, automation, and AI platforms that power our global services and solutions. This role entails overseeing all aspects of product management, engineering, data science, and technical design. By leading the strategy, development, and deployment of both internal tools and external products, you play a crucial part in driving innovation and differentiation for our agency and our clients. We seek a unique blend of visionary who not only oversees but also actively participates in the creation and development of our proprietary technology solutions. Ideal for a technologically adept leader, this position demands significant hands-on coding and development in addition to strategic product management. This role will work hand in hand with our Chief Strategy Officer (CSO), as well as various teams across creative, earned media, owned media and paid media.
Key Responsibilities:
- Spearhead the continual development and deployment of updates across our suite of proprietary marketing technologies encompassing solutions for content creation, insights & analysis, strategy & planning and audiences & channels.
- With new products, work directly with the CSO on the entire product lifecycle from conception through launch, applying structured experimentation to validate new opportunities and ensuring products meet market needs
- Lead hands-on product design and development alongside a small team, actively engaging in coding, iteration and implementation.
- Collaborate cross-functionally to understand market needs, ensuring our products align with the strategic goals and deliver exceptional value.
- Analyse product metrics, translating analytics into actionable insights for product optimization and innovation.
- Serve as a thought leader within the organization, keeping abreast of the latest trends and technologies in AI, machine learning, marketing services and creative content generation.
Qualifications:
- Strong technical background and experience in software engineering and system architecture.
- 7+ years of experience in product development and management, with a hands-on coding background in recent projects, preferably within the marketing, data, AI and/or SaaS domains.
- Demonstrated experience in navigating the technical and strategic challenges associated with delivering innovative products that leverage big data analytics, machine learning, and other AI-driven solutions.
- Exceptional leadership and communication abilities, including excellent verbal and written English-language skills.
- Strategic thinker with excellent analytical skills, adept at turning complex concepts into actionable plans and leading products from ideation to launch.
- Ability to effectively engage with technical and non-technical stakeholders.
- Knowledge of API integrations and process across 3rd party applications to integrate with internal tools and software.
- Knowledge of data engineering principles, big data technologies (e.g., BigQuery, Fabric) and data pipelines for AI applications.
- Bachelor's or Master's degree in Computer Science, Engineering, Business, Marketing, or a related field is preferred.
Benefits:
This position is eligible to participate in the standard benefits offered to UK employees of Allied Global Marketing, which includes heath, life, critical illness and income protection, and retirement plan with employer contribution.
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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