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Senior Digital Analyst
3 months ago
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Introduction
Founded in 1843, The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, The Economist currently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward. The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are looking for a Senior Digital Analyst for Economist Impact to be based in London, reporting to the Manager, Partnership Analytics to create valuable insights and track the performance of our partnerships.
In this role, you will be responsible for the full campaign lifecycle, from setting tracking requirements and implementation of tags through to gathering client's reporting requirements and providing reporting and insights. We partner with corporations, foundations, NGOs and governments across big themes including sustainability, health and globalisation.
We are looking for someone who can work autonomously as well as part of a team to take our tracking and reporting capabilities to the next stage. This would be an ideal role for an enthusiastic, task-orientated analyst, who shows initiative in finding solutions to client's requests. The role is highly dynamic and involves working on different projects across global accounts.
Depending on experience level this role will be positioned at an Analyst or Senior Analyst.
In this role you will be expected to:
- Be the analytics lead on all client partnerships, from defining tracking requirements and KPIs, preparing data visualisations, to setting up the report template and schedule
- Act as an expert and attend client calls for key accounts, presenting results, insights and recommendations
- Execute and run survey data analysis to measure brand lift across campaigns and enrich customer qualitative data
- Create and maintain dashboards and offer training to end users
- Collaborate with internal teams and stakeholders to provide actionable insights and optimisation opportunities that improve the effectiveness of campaigns and support decision making
- Combine different data sources into a single unified view to enable holistic reporting
To succeed in this role you must have:
- Previous experience in a similar digital / data analyst role with 2+ years of experience
- Competent skills in Google Analytics, Google Tag Manager and Looker Data Studio (or similar tools)
- An analytical mind and troubleshooter mindset to problem solve in a limited amount of time
- Attention to detail is extremely important, along with the ability to communicate clearly
- A person with a genuine passion for digital and data and stays up to date with industry trends and best practices to enhance analytics capabilities
- Ability to manage multiple stakeholders with conflicting priorities
- Ability to present reports to external parties and to explain analytics in simple terms
Nice to have:
- Programming language: SQL, R or Python
- Experience in data warehousing
- Knowledge and experience in using Data Management Platforms
You will be able to demonstrate:
- Excellent communication and leadership skills
- An innovative mindset
- Excellent analytical and problem-solving skills
- The ability to work in a fast-paced and highly collaborative
- Good at building strong relationship across businesses as well as with remote global stakeholders of different cultures
- Committed and determined to deliver end goals
