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Senior Marketing Analyst

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London, Greater London, United Kingdom RedCat Digital Full time £375
Senior Performance Marketing Analyst

We are seeking a highly skilled Senior Performance Marketing Analyst to join our team at RedCat Digital. As a key member of our marketing team, you will be responsible for analyzing and optimizing our digital marketing campaigns to drive business growth and improve return on investment.

Your primary focus will be on analyzing our user-focused marketing campaigns and performance to maximize return on ad spend for the business. You will work closely with our marketing and sales teams to deliver insights and recommendations to improve campaign performance and drive leads.

Key responsibilities include:

  • Analyzing digital media channel data to deliver a holistic view of our user-focused media at a regular cadence and how it links to lead quality.
  • Measuring ROI of online advertising campaigns and helping understand the impact of "Above the line" media in driving leads to the Sales Team.
  • Delivering insight across the performance Marketing Team to highlight which levers to pull when optimizing media spend in order to drive leads.
  • Reporting on marketing and Sales KPI's, and helping the Marketing Team understand performance by campaign and audience type.
  • Exploring digital attribution models and implementing them to give accurate data-driven attribution to our digital channels.
  • Building dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of action for both future and in-life improvements.
  • Working with the Sales Team to understand drivers behind lead quality and optimizing the lead lifecycle management to improve conversion rates.

Requirements include:

  • Hands-on experience with in-depth marketing analysis, lead scoring, attribution modeling, advertising effectiveness or similar quantitative insights to drive marketing performance.
  • Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem.
  • Ability to connect multiple data sources and unearth patterns of meaningful insights.

We are looking for a highly skilled and experienced Senior Performance Marketing Analyst who can drive business growth and improve return on investment through data-driven insights and recommendations. If you have a strong background in marketing analytics and a passion for driving business results, we encourage you to apply for this exciting opportunity.