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Marketing Manager
3 months ago
Founded in 2018 we are one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and Europe. We help businesses receive payments either through POS systems (the ones you tap your card on) or online (ecom). Recently listed in the top 50 fintech start-ups by Beauhurst.
We are one of the largest Paas (platform as a service) and SaaS (software as a service) services providers to multinational Acquirers and Banks; processing over £900million a month with over 90,000 terminals servicing over 60,000 customers across the UK & Europe.
Our team is made up of eight subsidiaries (and counting), DNA Payments, 123Send, Optomany, Opto KZ, Active Payments, EFT Solutions, Kwalitas, FPMS and Card Cutters. There are 300 of us spread across our head office in London, regional offices across the UK and Kazakstan. We are growing and need talent to help us achieve our mission; to be a Pioneering Payments Provider Powering businesses to thrive.
The opportunityThe Marketing Manager | Head of Marketing willwork as part of the Product and Marketing team and will be responsible for developing and implementing the organisation's overall communications strategy (both direct and partner-focused). The aim of this role is to oversee the use of a variety of marketing and communications techniques to ensure:
- An active, direct participation in the payments ecosystem, helping customers and partners explore, understand and engage with DNA Payments at events, online and via marketing campaigns and collateral
- Leadership of a high-performing marketing team with overarching responsibility for CRM, digital, social and website activities in support of the external commercial part of the business and assisting with internal HR-related communications
- Leading customers' communications, ensuring products and services are promoted in a clear, easy-to-understand manner
You will report to: Products and Marketing Director.
- Develop and implement the organisation's marketing and communications strategy with a transparent KPI basis.
- Build detailed action plans and execute marketing projects accordingly
- Partner with introducers, software and scheme partners to create impactful and meaningful event and partner programmes that brilliantly tell the DNA Payments story and showcase the value we bring.
- Support our sales and commercial teams with standardised and bespoke collateral, as well asat meetings and tradeshows with new customers and partners.
- Think "data and analytics-driven" to deliver high-performing branded collateral to tell DNA Payments' story, including a great website, sales sheets, documents, tradeshows and events.
- Manage a small internal team to offer strategic guidance, support on key campaigns and provide budget control.
- Provide oversight on the brand strategy is consistent and reflects the organisation's strategic vision.
- Lead external communications, supporting the Digital Manager in delivering PR stories and social content and showcasing brand and new product stories.
- Setting up a list of brand engagement-awareness KPIs, performing market and product research
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations or a related field.
- Proven experience as a Marketing Manager or similar role.
- Wide understanding of B2B marketing disciplines, particularly digital, social, PR, and events.
- Excellent writing, editing and proofreading skills.
- Strong communication and interpersonal skills.
- Proven experience in marketing analytics, measuring the efficiency of communication channels.
- Experience in digital marketing tools and media crafting software.
- Ability to work both independently and collaboratively.
- Excellent networking skills.
- Big wow: proven track record in promoting and improving digital services, mobile apps, and online platforms.
- Big wow: Experience working in an industry related to / experience of Fintech/Payments is preferable, particularly with an understanding of software or sales organisations.
- Wow: modern, progressive approach in preparing presentations and marketing collateral.
- Wow: data analytics skills
We are looking for a proactive "doer" who is naturally passionate about growth hacking and improving customers' interactions with services and products. Someone who puts the Customer at the centre of everything a brand should represent.
You know very well how to structure and present your ideas and follow a realistic, prompt, execution-focused approach.
If you want to reach milestones, over-achieve KPIs, tick off goals, feel energetic to overcome challenges, and consider yourself more than a regular corporate worker, get in touch.
*Candidates will be introduced to a test task that will help us and you determine whether this job is best for you.
What's in it for you?You'll work with a collaborative team and join a fast-growing fintech where you'll get the chance to learn and develop, and if that's not enough, you also receive the following benefits.
- Life Assurance
- Ride to work
- Income Protection
- Workplace Pension
- Private Medical
- Employee Assistance Programme
Hybrid-remote: Visit the London office 2-3 times a week.
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