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Senior Partner Marketing Manager
3 months ago
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Company Description
Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.
Job Description
We're looking for an energetic, experienced Marketing Manager to join our Global Partner Marketing Team to co-ordinate and scale multi-channel marketing campaigns and programs to drive awareness, engagement and accelerate partner sales opportunities.
As a strategic marketer with an excellent track record, you'll employ a multitude of tactics and platforms to proactively drive, develop and execute programs and events to support the complete partner lifecycle. Programs will include partner recruitment, onboarding, enablement, and ongoing engagement, targeting defined personas and audiences.
A passionate, results-driven project manager, you'll be focused on elevating the partner program and ensuring our marketing programs (from content, events, webinars to paid/digital advertising, email, etc) are handled expertly, from strategy to execution, providing best practice guidelines and identifying opportunities for growth.
- Proactively define, drive, and execute scalable marketing programs and campaigns by leveraging marketing automation, the PRM (Partner Relationship Management) and other digital channels. You'll ensure the whole process runs smoothly and on time.
- Work with the GTM campaign team to develop and deliver channel friendly campaigns, content and programs, in close collaboration with product marketing and region partner marketing teams.
- Ensure all regional campaigns are aligned to the global campaign priorities. Where appropriate, localize and personalize messaging and tactics for optimal engagement.
- Develop and implement attractive partner marketing incentives and enablement programs for priority partners.
- Ensure flawless planning and execution of partner focused events - from our annual sales kick off, partner conference, education, and enablement summits, to more informal partner meet ups and industry events.
- Manage and report marketing performance of programs and campaigns across all channels for ongoing optimisation and ROI.
Qualifications
- Ideally degree level education, preferably in relation to a Marketing discipline.
- Extensive experience in partner/alliance marketing experience with B2B software/high tech/SaaS company, with proven ability to deliver consistently strong measurable results.
- Partner program and partner lifecycle insight and knowledge.
- Working knowledge of marketing automation and martech such as Marketo, Salesforce, Tableau, Zift and Asana but you'll be fully supported by the Global Operations Team.
- Must be an independent, flexible self-starter with high-energy and a growth mindset who can build rapport and drive execution with multiple teams.
- Able to work across times zones, requiring some flexible working hours when needed.
- Some ad-hoc travel required for events and planning meetings.
- English language skills are mandatory, other languages are a huge benefit.
Additional Information
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- Working models that offer you the flexibility you need , ranging from remote options to hybrid ones combining home and in-office work .
- A team that thinks outside the box welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
