Senior Marketing Manager

6 days ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
About the Role

We are seeking a highly skilled and experienced Senior Brand Manager to lead the Tassimo brand in the UK market. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand strategy that drives business growth and market share.

Key Responsibilities
  • Lead the development and implementation of the Tassimo brand strategy in the UK, including local brand communications, media strategy, and activation plans.
  • Manage a portfolio of marketing initiatives, including pricing, promotions, and insights, to drive business growth and market share.
  • Oversee the performance tracking and analysis of the Tassimo brand, using data to inform business decisions and drive growth.
  • Build and maintain strong relationships with internal and external stakeholders, including global brand teams, partners, and retailers.
Requirements
  • 5+ years of marketing experience in the FMCG industry, with a proven track record of brand-building and campaign execution.
  • Excellent understanding of the UK retail grocery market and key drivers.
  • Ability to handle complex data and insights to drive business decisions.
  • Proven track record of initiating and driving change successfully in previous roles.
About Us

JACOBS DOUWE EGBERTS (JDE) is a leading global coffee and tea company, with a portfolio of over 50 brands and a presence in over 100 markets. We are committed to making amazing moments happen and are seeking a talented and experienced Senior Brand Manager to join our team.



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