Senior Marketing Manager

6 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom Lifelancer Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our team at Lifelancer, a leading talent-hiring platform in Life Sciences, Pharma, and IT. As a Senior Marketing Manager, you will be responsible for developing and executing omnichannel marketing strategies that drive engagement and differentiation for various therapeutic areas, including oncology, cardiovascular, and metabolic, as well as drug development solutions and services.

Key Responsibilities
  • Develop and manage marketing strategies, go-to-market plans, and tactical budgets for assigned therapeutic areas aligned with Marketing objectives and priorities.
  • Launch and manage highly targeted marketing campaigns that drive engagement with and preference for Lifelancer and focus on sales enablement and lead generation.
  • Partner with campaign marketing, SMEs (medical and operational) and marketing centers of excellence to develop compelling messaging and provide guidance on go-to-market strategies and tactics (webinars, conferences, white papers, media etc.) to drive client interest and differentiate Lifelancer solutions.
  • Collaborate with SMEs and operational teams to generate customer-facing materials.
  • Working with SMEs and commercial stakeholders, develop a priority list of relevant trade shows and other events, then work collaboratively in planning and executing them to drive awareness and lead generation.
  • Measure impact of marketing initiatives via metrics and dashboards reporting. Make recommendations on improvements and best practices for future programs.
Requirements
  • Bachelor's degree or equivalent and formal academic qualification such as a masters degree or PhD in a relevant field. Lifelancer may consider relevant and equivalent experience in lieu of educational requirements.
  • Extensive experience with marketing program strategy, planning, development, and implementation in the health life sciences industry.
  • Experience in omni-channel strategies including digital, social, print, email, webinar and face-to-face events
  • Ability to communicate appropriately and effectively with senior management
  • Demonstrated leadership ability, including the ability to influence others outside of marketing
  • Excellent written, project management, presentation and oral communication skills
  • Demonstrated ability to plan, multi-task and prioritize
  • Must be a self-motivator willing to influence events and people to achieve goals
  • Demonstrated teamwork, communication (written and verbal), and organizational skills
  • Ability to work to deadlines and problem-solve; Positive attitude and sense of urgency
  • Strong analytical, time management and interpersonal skills
  • Willingness to travel globally up to 15% travel
About Lifelancer

Lifelancer is a talent-hiring platform in Life Sciences, Pharma, and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech, data science, and IT domains. We are committed to providing our clients with the best talent in the industry, and we are looking for a highly skilled Senior Marketing Manager to join our team.

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