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Head of Supporter Marketing

2 months ago

London, Greater London, United Kingdom Plan International UK Full time

Plan International UK is a global children's charity, working across more than 80 countries to deliver long-term development programmes, respond to emergencies and campaign with young people on issues that matter to them. They call on governments to do more to protect children's rights, recognising that poverty, violence and discrimination still holds back millions of children and that these inequalities disproportionally affect girls. Plan International UK strives for an equal world. One where every child can reach their full potential and every girl can choose her own future.

Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.

The Talent Set are delighted to be working with Plan International UK to recruit a Head of Supporter Marketing & Public Fundraising. This is a new role for the organisation, deliberately established to lead a step change in how Plan International holistically considers its supporters and how different interactions with the organisation can influence support.

As Head of Supporter Marketing & Public Fundraising you will be responsible for leading the teams that focus on how Plan International attracts, retains and stewards its supporters, delivering successful integrated marketing campaigns that grow public fundraising income and impact.

Plan International UK currently benefits from c.66,000 sponsors, c.42,000 campaigners and a wealth of regular supporters. You'll lead a team of 22 (3 direct reports) to identify and think about the potential crossover of these audiences, developing and executing innovative marketing strategies that maximise the potential for their support, ultimately growing income and supporter lifetime value.

Culture change and team leadership will be critical to the position and success of this team, with the wider Fundraising & Supporter Engagement Directorate imminently launching its new strategy. As a senior leader within the directorate you will champion and inspire your direct reports and wider team to deliver against this.

By adopting a whole funnel approach you will lead with a growth marketing mindset, considering the bigger picture and marketing campaigns needed to increase brand awareness and draw in new audiences, alongside the multi product approach required to convert them into new supporters.

  • Key Responsibilities:
  • Lead the Supporter Marketing and Mass Fundraising team, establishing an agile/solutions-focused culture and growth mindset that works collaboratively to establish great supporter experiences and maximises opportunities to grow income/increase support.
  • Oversee the planning, execution and evaluation of acquisition and retention across multiple channels including digital, direct mail, events and face to face – tailoring communication and engagement strategies as necessary.
  • Lead the team to develop and deliver innovative marketing strategies that attract, retain and inspire supporters – raising funds and increasing brand awareness accordingly by identifying opportunities and optimisations across the entire marketing funnel and customer journey.
  • Manage the income/expenditure budgets effectively, allocating resources optimally to achieve maximum growth and ROI.
  • Act as an effective senior leader within the wider directorate and collaborate cross-organisationally with senior colleagues in Plan International UK to solve problems, innovate and deliver on shared objectives.
  • Person Specification:
  • Considerable experience leading an individual giving/marketing/digital fundraising function, demonstrating success and a results-orientated approach.
  • Established team leader, able to build and develop high performing teams and motivate them to achieve ambitious growth targets.
  • Experienced in managing complex multi-product supporter journeys, maximising ROI by ensuring resource is invested effectively across multiple campaigns and different audience segments.
  • Proven expertise of managing multi-million pound marketing budgets and effective allocation of resources.
  • Committed to Plan International UK's position on promoting girls' rights and gender equality, diversity and inclusion and anti-racism and integrating this into all aspects of your work.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

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